Ecommerce Web Design · Auckland
Auckland online stores
without CBD agency prices.
Shopify and custom store builds for Auckland businesses, from $4,000. Built with the catalogue depth and structured data that gets a store found, not just live. Full handover, no lock-in.
An Auckland Store We Run
Seven dealers became ninety-five.
PPC Foiling is an Auckland wing foiling brand, good enough that America's Cup skipper Jimmy Spithill invested in it. Their Shopify store carries the direct-to-consumer business while a dealer portal serves wholesale.
Merchant Center feeds push the catalogue into Google Shopping. Klaviyo handles retention and repeat purchase. Meta and Google Ads fill the top of the funnel while the store's own content converts. Since 2024 the brand has gone from roughly 7 dealers to about 95 across North America and Europe.
Auckland brand, global customers, one store doing both jobs.
The Auckland Cost Reality
You are paying for the office, not the store.
Auckland CBD ecommerce agencies commonly quote $15,000 to $30,000 for a store build. Very little of that gap is skill. It is CBD floor space, an account manager between you and whoever does the work, and a hierarchy that has to be paid for before a single product page is written.
We are in the Waikato. You get the senior people doing the actual work, and the money you save goes into the part that decides whether the store earns anything - the catalogue content and the structure underneath it.
Store builds from $4,000. Fixed price, agreed before we start.
What's Included
Six things every Auckland store build gets.
Anyone can put a store live. This is the list that decides whether anyone finds it.
Catalogue written to be found
Every product gets a keyword-mapped, spec-rich description rather than the three lines the theme ships with. On a 200-product catalogue that used to be a $15,000 copywriting job. It isn't anymore, and it's the single biggest difference between a store that ranks and one that doesn't.
Collection pages that say something
Collections are where the search demand actually sits - people search "wing foil boards nz", not a SKU. Yours get buying guidance, comparisons and FAQs on the page, not just a grid of thumbnails.
Product, offer and review schema
The structured data that puts your price and star rating in Google results, and lets ChatGPT and AI Overviews read your catalogue at all. Across the whole store, not just the homepage.
Google Merchant Center feed
Connected at launch so the catalogue flows into Google Shopping. It's part of a proper build, not an add-on we quote you for later.
Payments, shipping and inventory tested
Checkout, NZ shipping rates, GST, stock sync. All of it run through properly before you go live, because the first person to find a broken checkout should never be a customer.
Handover and training
You own the store, the domain and every account. We train your team to add products, edit collections and publish content, so day-to-day changes take minutes instead of an invoice.
Our Work
Stores and sites for NZ businesses.
AI-assisted builds. Fast, search-optimised, and handed over so the owner can edit themselves.

PPC Foiling

ZeroJet

Agilis Jettenders

Tectrax

Manta5

Hidden Springs Retreat

Trailer World

Empower Software
Auckland ecommerce questions.
How much does an ecommerce website cost in Auckland?
Online store builds start from $4,000, fixed price agreed before we start. Auckland CBD agencies routinely quote $15,000 to $30,000 for the same scope, largely because they carry CBD office space and multi-tier account teams. We're based in the Waikato and don't, so there's no Auckland markup in the number.
Do you actually work with Auckland ecommerce businesses?
Yes. PPC Foiling is an Auckland wing foiling brand whose Shopify store is the heart of their direct-to-consumer business, alongside a dealer portal for wholesale. Since 2024 they've gone from around 7 dealers to roughly 95 across North America and Europe, with Google Merchant Center feeds, Klaviyo automation and paid campaigns all running around the store.
Can we meet in person, or is this all remote?
We come to Auckland for kickoffs and any session that genuinely benefits from being in a room. Everything day-to-day runs on shared docs and video, which is how modern store builds work and is faster than waiting on diary availability. We're not going to pretend a weekly Auckland commute adds anything except cost to your quote.
Shopify or custom for an Auckland store?
Shopify for most product businesses, and we say that as an agency that builds custom sites for a living. Its checkout, payments, inventory and app ecosystem are years ahead of anything worth building yourself. Custom makes sense when content is your growth engine and you need total control over structure and speed. We'll tell you which one you are before you spend anything.
We already have a store that gets no traffic. Rebuild or fix?
Often fix, and that's the cheaper answer. The usual problem isn't the store, it's that there's nothing on the pages for Google to rank - thin product descriptions, empty collection pages, no schema. We audit what you have and quote the smaller job when the smaller job is the right one.
Can you move us off WooCommerce, Wix, Squarespace or BigCommerce?
Yes, migrations are a solid chunk of our ecommerce work. Products, collections, customers and orders come across, and every old URL is mapped to its new home with a 301 redirect so you keep the rankings you already have. Your existing store stays live until the new one is ready.
How long does an Auckland store build take?
About five weeks from kickoff for most stores. Large catalogues and heavy migrations take longer, though it's the content work that scales with catalogue size, not the build. We agree the timeline upfront and stick to it.
Do you handle the ads and email too, or just the store?
Both, if you want it. For PPC Foiling we run the Merchant Center feed, Meta and Google Ads and Klaviyo email alongside the store, which is the point - the store, the feed and the campaigns pointing the same direction. You can also just take the build and run the rest yourself. No lock-in either way.
Related services & reading
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Case Studies
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