Sales Funnels & Conversion Rate Optimisation
Turn visitors into customers.
Most of your website visitors leave without doing anything. A sales funnel captures their interest, builds trust, and converts them when they're ready.
TL;DR
- Most visitors leave your website without doing anything — that's a conversion problem, not a traffic problem.
- A funnel captures their email, nurtures them with useful content, and makes the sale when they're ready.
- Every step is deliberate: landing page, lead magnet, email sequence, offer.
- It works while you sleep — no more hoping someone picks up the phone.
A note from Louis
Co-Founder, King Tide
You're paying for traffic that disappears.
You run ads. People click. They land on your website, have a look around, and leave. You never hear from them again. That's not a traffic problem - it's a conversion problem.
Keep reading
A sales funnel gives you a system. Instead of hoping someone picks up the phone, you capture their email, nurture them with useful content, and make the sale when they're ready. It works while you sleep.
Stop paying for traffic that disappears. Build the path that turns it into customers.
— Louis
What You Get
A system, not a homepage.
Funnel strategy
We map out the journey from stranger to customer. Where do leads come in? What convinces them to buy? What happens if they don't? Every step is intentional.
Landing pages
Focused pages built to convert - not distract. One offer, one action, no navigation menus pulling people away. We build them fast-loading, mobile-first, and tested.
Lead magnets
Free guides, checklists, calculators, or tools that give people a reason to hand over their email. Valuable enough that they'd pay for it.
Email sequences
Automated follow-up that nurtures leads until they're ready to buy. Not spammy blasts - strategic sequences that build trust and move people toward a decision.
Conversion rate optimisation
We track what's working and what isn't. Click rates, conversion rates, drop-off points. Then we fix the bottlenecks so more leads become customers.
CRM integration
Your funnel connects to your existing tools - whether that's HubSpot, Mailchimp, or whatever you're using. Leads flow straight into your system, tagged and ready to work.
Proof — Smart Housing Solutions
The funnel that filtered out the tyre-kickers.
Smart Housing Solutions were getting around 10 enquiries a week - and most went nowhere. We built a qualifying quiz that asks budget, timeline, and needs before an enquiry ever reaches the inbox, added starting-from pricing so buyers self-select, and set up an AI-assisted follow-up system so no lead goes cold. Fewer enquiries come through now - and that's the point. Two weeks after it went live, six of them signed.
Read the full case study →"Forms are working well! Definitely noticed a shift in the tyre kicker contacts."
Nikki Turner, Smart Housing Solutions
Case Studies
Real results from real businesses.
View all →
Just Bathrooms
A brand new bathroom renovation business launched with a 48-page search-built website and an AI tool that reimagines a customer's actual bathroom in seconds.
48
Pages live at launch
~13s
To reimagine a bathroom
NZ Concrete Group
A 22-page Wix site replaced with a 49-page search-optimised website, live in six days. Google impressions up more than five times over in the first seven weeks.
5.6x
Google impressions, first 7 weeks
2.9x
Clicks, first 7 weeks
Airmax
A basic WordPress site replaced with a 98-page, search-optimised website - built with AI. Two months later: search visibility up 29x, Google clicks up 6x, and the phone doesn't stop.
1 → 10+
Calls per day
29x
Search visibility, 2 months
Empower Software
A workshop-software company with a tight ad budget and a flat year behind it. Three months later: a paid lead engine that scales, a search-optimised site pulling free organic traffic, and the first leads landing in Australia.
31
Qualified workshop leads, first 3 months
~$102
Cost per qualified lead
Alpha Trailers
A tired WordPress site replaced with a fast, search-optimised website - built with AI, live in six weeks. The owner now edits it himself in plain English.
199
Google clicks, first week
4,360
Impressions, first week
River Path Home Loans
A team of mortgage advisers left an established brokerage to start their own firm - no brand, no website, no online presence. Seven days later they had all three.
7
Days to launch
55+
Pages built
PPC Foiling
From 7 dealers to 95 - how a Kiwi wing foiling brand built a global B2B channel from scratch with King Tide.
7→95
Dealers across NA & Europe
Consistent
Reorders from dealer network
Smart Housing Solutions
From tyre-kickers to 6 signed contracts in two weeks. How a husband-and-wife tiny home business in New Zealand transformed their marketing from scattered to strategic.
6
Contracts in 2 weeks
10+
Quality leads per week
Pricing
Transparent pricing.
Fixed-price quotes. You know what you're paying before we start.
Sales Funnel Build
From $2,000
Delivered in 1-2 weeks.
Goes Well With
Fill the funnel. Work every lead.
A funnel converts what arrives. These are the pieces that keep it fed and make sure nothing leaks out the sides.
- Marketing strategy sprintfrom $1,500→
- AI marketing systems$1,500 audit→
- Lead capture & follow-upfrom $390→
Want all of it running as one system? See the Full Service Accelerator
Testimonials
Don't just take our word for it.
“The team deliver results at more than twice the pace and impact than normal marketing executives. A real hands on do and deliver team. Jumping from strategy to execution and results in days. The best marketing exec I have ever worked with.”
Mark Robotham
CEO, Manta5
“Louis has a rare and hard-to-find talent for reaching and engaging a target market. He made marketing a core competency of our business. I'm still blown away by the reach and engagement we had on social media and the thousands of enquiries we received over the years.”
Guy Howard-Willis
Founder, Torpedo 7
“The foiling industry is super competitive, and standing out isn't easy. We've made huge progress - we're selling more to end consumers and signing up dealers faster than we ever have. It's momentum.”
Sam Loader
Founder, PPC Foiling
“The team at King Tide are great people to work with. They strike a rare balance between big picture strategic thinking and sharp execution to ensure they deliver actual results, not just glossy reports. Highly recommend.”
Greg Johnston
37 South Capital
“Louis and Ella at King Tide are incredible, after a full brief, intel gathering and outlining our current frustrations and what we were looking for, these guys delivered!! Not only were they incredibly responsive, but they were also intuitive to tap into our Industry to produce result quickly, collaboratively and without fuss - would 100% recommend.”
Cherrie Wheeler
Presto Resourcing
“We've been using King Tide for 12 months as a general advisor for all marketing. The improvement we've seen in our business is off the charts and I see no other reason for it. They're awesome to deal with, incredibly knowledgeable, and their advice works. Can not recommend enough.”
Jake
RB Thomas Building
Common questions.
What is a sales funnel?
A sales funnel is the path someone takes from first hearing about you to becoming a customer. It's the landing page they arrive on, the lead magnet they download, the emails they receive, and the offer they eventually buy. We build that path deliberately instead of leaving it to chance.
How much does a sales funnel cost?
A basic funnel - landing page, lead magnet, and email sequence - starts at around $2,000. More complex funnels with multiple entry points, segmentation, and ongoing optimisation will be more. We'll scope it out and give you a fixed price.
How long does it take to build?
Most funnels are live within 1-2 weeks. A simple landing page and email sequence can be done in days. Multi-step funnels with custom lead magnets take longer. We'll give you a timeline upfront.
Do I need a sales funnel?
If you're spending money on ads or content and not capturing leads, yes. If people visit your website and leave without doing anything, yes. A funnel gives you a way to stay in touch with people who aren't ready to buy yet - and convert them later.
What tools do you use?
We're not locked into any one platform. We've built funnels on HubSpot, Mailchimp, ConvertKit, and custom-built solutions. We'll recommend what fits your business and budget.
Can you fix my existing funnel?
Yes. If you've got a funnel that isn't converting, we'll audit it, find the bottlenecks, and fix them. Sometimes a few tweaks make a bigger difference than starting over.
Ready to stop losing leads?
Call Louis on 021 027 61476 or get in touch. We'll map out a funnel that turns your traffic into revenue.