Google & Meta Ads
Ads that actually convert.
Google Ads and Meta Ads built for momentum. Strategy, creative, and optimisation handled - enquiries from the first week, not the first quarter.
TL;DR
- Most small business ad campaigns waste money: broad keywords, no tracking, traffic dumped on a generic homepage.
- We build campaigns with tight targeting, dedicated landing pages, and proper conversion tracking.
- You'll know exactly what your money is producing - no guesswork.
- Month-to-month. If the ads aren't working, we'll tell you before you do.
A note from Louis
Co-Founder, King Tide
Most ad spend is wasted.Here's why.
Broad keywords. No negative keywords. Traffic sent to a generic homepage. No conversion tracking. No landing page. No strategy beyond "turn it on and see what happens."
Keep reading
That's how most small business ad campaigns are set up - either by the business owner themselves or by someone who set and forgot. The money goes out, but the leads don't come in.
We build ad campaigns with proper targeting, dedicated landing pages, and conversion tracking that tells you exactly what you're getting for your money. No guesswork.
— Louis
What You Get
Campaigns built to perform.
Google Ads
Search, Shopping, Display, YouTube - we build campaigns around what your customers are actually searching for. No wasted spend on broad match keywords that don't convert.
Meta Ads
Facebook and Instagram campaigns that put your business in front of the right people. We handle the creative, the copy, the targeting, and the ongoing optimisation.
Strategy first
We don't just turn on ads and hope for the best. We research your market, your competitors, and your customers before a single dollar is spent. The strategy comes before the spend.
Transparent reporting
You'll know exactly where your money is going and what it's producing. No vanity metrics - we report on leads, enquiries, and revenue, not just impressions and clicks.
Landing pages that convert
Great ads need great landing pages. We build dedicated pages designed to turn clicks into enquiries - not send paid traffic to your homepage and hope for the best.
No long-term contracts
Month-to-month. If the ads are working, you'll want to keep going. If they're not, we'll tell you before you do. No lock-in, no cancellation fees.
Proof — Smart Housing Solutions
From tyre-kickers to 6 signed contracts in two weeks.
Smart Housing Solutions were getting enquiries, but most were tyre-kickers - and their Facebook ad account kept getting restricted. We took over their Meta Ads, sorted the account, and put a qualifying quiz in front of the enquiry form. The leads that come through now are serious, informed, and ready to talk numbers.
Read the full case study →"Forms are working well! Definitely noticed a shift in the tyre kicker contacts."
Nikki Turner, Smart Housing Solutions
Case Studies
Real results from real businesses.
View all →
Just Bathrooms
A brand new bathroom renovation business launched with a 48-page search-built website and an AI tool that reimagines a customer's actual bathroom in seconds.
48
Pages live at launch
~13s
To reimagine a bathroom
NZ Concrete Group
A 22-page Wix site replaced with a 49-page search-optimised website, live in six days. Google impressions up more than five times over in the first seven weeks.
5.6x
Google impressions, first 7 weeks
2.9x
Clicks, first 7 weeks
Airmax
A basic WordPress site replaced with a 98-page, search-optimised website - built with AI. Two months later: search visibility up 29x, Google clicks up 6x, and the phone doesn't stop.
1 → 10+
Calls per day
29x
Search visibility, 2 months
Empower Software
A workshop-software company with a tight ad budget and a flat year behind it. Three months later: a paid lead engine that scales, a search-optimised site pulling free organic traffic, and the first leads landing in Australia.
31
Qualified workshop leads, first 3 months
~$102
Cost per qualified lead
Alpha Trailers
A tired WordPress site replaced with a fast, search-optimised website - built with AI, live in six weeks. The owner now edits it himself in plain English.
199
Google clicks, first week
4,360
Impressions, first week
River Path Home Loans
A team of mortgage advisers left an established brokerage to start their own firm - no brand, no website, no online presence. Seven days later they had all three.
7
Days to launch
55+
Pages built
PPC Foiling
From 7 dealers to 95 - how a Kiwi wing foiling brand built a global B2B channel from scratch with King Tide.
7→95
Dealers across NA & Europe
Consistent
Reorders from dealer network
Smart Housing Solutions
From tyre-kickers to 6 signed contracts in two weeks. How a husband-and-wife tiny home business in New Zealand transformed their marketing from scattered to strategic.
6
Contracts in 2 weeks
10+
Quality leads per week
Pricing
Transparent pricing.
One management fee, separate from your ad spend. And honest price tags for everything that pairs with it.
Ad Management
From $500/mo
+ your ad spend budget. You control it, we make it work harder.
Goes Well With
Make every click worth more.
Ads perform best when what they land on is strong. Honest price tags for the pieces that usually pair with a campaign — add only what yours needs.
- Marketing strategy sprintfrom $1,500 →
- New website buildfrom $1,500 →
- Sales funnel buildfrom $2,000 →
- Social media & contentfrom $500/mo →
- Lead capture & follow-upfrom $390 →
Want all of it running as one system? See the Full Service Accelerator
Testimonials
Don't just take our word for it.
“The team deliver results at more than twice the pace and impact than normal marketing executives. A real hands on do and deliver team. Jumping from strategy to execution and results in days. The best marketing exec I have ever worked with.”
Mark Robotham
CEO, Manta5
“Louis has a rare and hard-to-find talent for reaching and engaging a target market. He made marketing a core competency of our business. I'm still blown away by the reach and engagement we had on social media and the thousands of enquiries we received over the years.”
Guy Howard-Willis
Founder, Torpedo 7
“The foiling industry is super competitive, and standing out isn't easy. We've made huge progress - we're selling more to end consumers and signing up dealers faster than we ever have. It's momentum.”
Sam Loader
Founder, PPC Foiling
“The team at King Tide are great people to work with. They strike a rare balance between big picture strategic thinking and sharp execution to ensure they deliver actual results, not just glossy reports. Highly recommend.”
Greg Johnston
37 South Capital
“Louis and Ella at King Tide are incredible, after a full brief, intel gathering and outlining our current frustrations and what we were looking for, these guys delivered!! Not only were they incredibly responsive, but they were also intuitive to tap into our Industry to produce result quickly, collaboratively and without fuss - would 100% recommend.”
Cherrie Wheeler
Presto Resourcing
“We've been using King Tide for 12 months as a general advisor for all marketing. The improvement we've seen in our business is off the charts and I see no other reason for it. They're awesome to deal with, incredibly knowledgeable, and their advice works. Can not recommend enough.”
Jake
RB Thomas Building
Common questions.
How much should I spend on ads?
It depends on your industry and goals, but most of our clients spend between $1,000 and $5,000 per month on ad spend. We'll recommend a budget based on your market and what you're trying to achieve. We'd rather you start small and scale up than blow a big budget with no strategy.
How much do you charge to manage ads?
Management starts at $500/month for a single platform. That covers strategy, setup, creative, optimisation, and reporting. We quote based on complexity - a simple Google Search campaign is different from running Google, Meta, and LinkedIn together.
How quickly will I see results?
Google Search ads can generate enquiries within days of going live - you're targeting people actively searching for what you do. Meta ads typically take 2-4 weeks to optimise as the algorithm learns who engages with your content. We'll set expectations upfront based on your specific situation.
I've tried Google Ads before and it didn't work.
We hear this a lot. Usually it's because the campaign was set up with broad targeting, no negative keywords, and sent traffic to a generic homepage. We build campaigns with tight keyword targeting, dedicated landing pages, and proper conversion tracking. It makes a big difference.
Do I need a good website first?
It helps. Sending paid traffic to a slow, dated website is like paying for foot traffic to a shop with the lights off. If your site needs work, we can sort that too - or build a dedicated landing page for your ads to start generating leads straight away.
What platforms do you advertise on?
Google (Search, Shopping, Display, YouTube), Meta (Facebook and Instagram), and LinkedIn. Most NZ businesses get the best return from Google Search ads - people searching for what you do are the highest-intent audience you can reach.
Will I own the ad accounts?
Yes. We set up campaigns in your own Google and Meta ad accounts. If you ever move on, you keep everything - the account, the data, the audiences. Nothing is locked behind our login.
Do you work with businesses outside the Waikato?
Yes. We're based in Kihikihi but manage ads for businesses across New Zealand. Everything is done remotely - strategy calls, reporting, optimisation. Location doesn't matter for digital advertising.
Ready to make your ads work?
Call Louis on 021 027 61476 or get in touch. We'll have a look at what you're currently running and tell you honestly whether we can improve it.