Marine & water sports
Marketing for brands built on the water
We've ended up with a genuine speciality here — foiling, jet boats, marine parts, dealer networks. It's a strange corner of the market: your customers are global, your buyers are often dealers rather than riders, and the people selling to you usually don't understand the product.
yes, we actually get itWhat makes marine different
- Your customers are worldwide, but your website only speaks to New Zealand.
- You're selling to dealers and to end users, and the site tries to do both in the same breath.
- Nobody can find their nearest stockist, so the sale goes to whoever is easier to buy from.
- The product is technical and visual, and a spec table doesn't do it justice.
- Overseas buyers hit a site priced in NZD with no shipping answer and leave.
- Seasonality is brutal, and there's nothing building demand in the off months.
What we actually build
Built for offshore buyers
Multi-region and multi-language where it earns its keep, so a European buyer doesn't bounce on a New Zealand-only site.
Dealer and stockist finders
A real map that gets people to their nearest dealer instead of leaving them to guess — and gives your dealers a reason to stay.
Product pages that do the selling
Video, real conditions, real riders, and the specs that actually matter — the way people buy gear, not the way catalogues list it.
A B2B channel, not just a shop
Separate paths for dealer enquiries and consumer sales, so a distributor gets what they need without wading through retail.
Marine and water sports clients
7 dealers to 95
PPC Foiling
Case studyA Kiwi wing foiling brand that needed a global B2B dealer channel from a standing start.
7 → 95
Dealers across NA & Europe
Consistent
Reorders from the dealer network
New brand
Expansion launching with KT
Other industries we work in
Trades & Home Services
Sparkies, painters, roofers and heat pump crews who need the phone to ring.
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New builds, renovations and civil - work that's researched for months before anyone calls.
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Advisers and brokers who have to earn trust before the first conversation.
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B2B software with a long sales cycle and a product that needs explaining.
See moreManufacturing & Equipment
Makers and equipment brands selling to trade buyers and end customers.
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