Manufacturing & equipment
Marketing for things people research before buying
Nobody impulse-buys a trailer. Equipment buyers compare specs, read forums, ask around, and take weeks about it. Your website's job is to be the most useful thing they find during that process — which means answering the awkward questions rather than avoiding them.
spec buyers are pickyWhat loses equipment sales
- Specs buried in a PDF, so nobody can compare you without downloading something.
- One page for a whole product range, when buyers search for one specific model.
- No pricing at all, so people assume the worst and go elsewhere.
- Trade buyers and retail customers funnelled through the same enquiry form.
- Nothing about delivery, lead time or freight — usually the actual blocker.
- Years of build photos on Facebook where search engines can't index any of it.
What we actually build
Specs on the page, comparable
Real specifications in HTML where Google and buyers can both read them, not locked in a downloadable brochure.
A page per model, not per range
People search the exact thing they want. A page for each one is how you meet them at that moment.
The freight and lead-time answers
What it costs to get to them and how long it takes — usually the last question before buying, so answer it early.
Found by trade and retail separately
Dealers and end customers search differently. Separate paths so neither gets the wrong pitch.
Manufacturing and equipment clients
61 pages indexed in week one
Alpha Trailers
Case studyTrailer manufacturer. Rebuilt so every model had its own indexable page instead of one range overview.
199
Google clicks, first week
4,360
Impressions, first week
61
Pages indexed, first week
Other industries we work in
Trades & Home Services
Sparkies, painters, roofers and heat pump crews who need the phone to ring.
See moreBuilders & Construction
New builds, renovations and civil - work that's researched for months before anyone calls.
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Foiling, jet boats and marine parts, selling to dealers and riders worldwide.
See moreMortgage & Finance
Advisers and brokers who have to earn trust before the first conversation.
See moreSoftware & SaaS
B2B software with a long sales cycle and a product that needs explaining.
See more