The results
Two months after launch, here's the full Google Search Console picture. The red marker is the day the new website went live:
In the month before launch, Google showed Airmax to searchers 1,557 times and sent 63 clicks. In the last 28 days it showed the site 45,080 times and sent 396 clicks. That's 29 times the visibility and 6 times the traffic - and the line is still climbing.
Google Analytics tells the same story from the visitor side: organic users up 630%, Bing traffic up 225%, social referrals up five to six times - and ChatGPT has started sending visitors too.
What it means at the counter: the old website never sent a single lead. The new one had its first enquiry inside 10 days, seven in the first month, and it hasn't slowed since. Conrad puts it better than we ever could: "Before you did what you did I'd be lucky to get 2 calls a day. Now I'm surprised if I don't get 10."
It started fast
The momentum showed up in week one - impressions jumped from 1,490 to 16,000, clicks doubled, and Google sent its own congratulations when the site cracked 100 clicks just over a fortnight after launch.
How
Airmax had a very basic WordPress site that barely registered on Google. We rebuilt it with AI on the same playbook as our own site: 98 pages of deep, search-optimised content - every service and product split onto its own page, location targeting across the Waikato, structured data throughout, and booking and quote forms that feed enquiries straight to Conrad's inbox. Then we pushed every page into Google's index manually rather than waiting for the crawler to wander past.
That depth of content would have cost tens of thousands to produce by hand. AI does the heavy lifting. We direct the strategy.
The opportunity
We're in a window right now where AI lets us build the kind of sites Google rewards: deep content, fast load times, proper structure. That means free, quality traffic - without paying ongoing lumps of money for Google Ads.
This window won't last forever. If your website has been neglected, now is a crazy good time to get ahead.
Want a website that earns its keep?
Call Louis on 021 027 61476 or email [email protected].
We build fast, search-optimised websites using AI - same approach, same results. Get in touch and let's talk about yours.