the brand that turns marketing into money

A rising tide
lifts all boats

The vision

We are devoted to building a thriving New Zealand where business success is normal, employment and wages are high, and kiwi ingenuity is lucrative.

we teach a man to fish

The mission

The marketing industry needs systemic, top down change. Our mission is to equip every leader and practitioner across the spectrum with simple tools that turn any marketing function into the money-making asset it should be.

The king tide people

Louis wilks

Co-owner & Head Marketer

Louis is a high-impact, momentum marketer who established his reputation by placing NZ start-up Manta5 on the world stage. His super power is his ability to execute at speed and scale without sacrificing quality or breaking a sweat.

steph kingsford

Co-owner & Strategist

Steph is a strategist with a sharp eye for the bigger picture and a knack for turning complexity into clarity. Her superpower is foresight - seeing the moves ahead and structuring strategy so execution becomes effortless.

ella greenslade

Marketing Coordinator

Ella is a creative force who brings energy and precision to every project. Her superpower is versatility - whether it’s crafting content, refining visuals, or pulling campaigns together, she makes impact look easy.

The king tide journey

2015

University Beginnings

Steph & Louis met at the University of Waikato as President and VP of the largest student club. Both excelled in their studies with Steph receiving 9x top student awards, Louis managing the Innovation Station and both teaching undergraduate Marketing & Business.

developing the craft

After graduating, Louis joined Manta5 and was responsible for the NZ start-up getting over 790M views on social media and $29m in sales in seven regions with 300 resellers. Steph worked as a Sales & Marketing Strategist supporting three award-winning start-ups, while raising the pair's two young children.

2016-2023
2024-2025

becoming king tide

Louis took the leap into freelancing and leveraged his network and reputation to become fully booked week 1. Steph joined him part-time when their youngest son turned 3 and together they grew King Tide from Te Awamutu's local library for the first 12 months before moving to an office on the main street of Kihikihi.

impact marketing era

The pair hired their first epic employee Ella Greenslade, tripled their clients and defined their personal marketing philosophy. As a team they are energised and ready to present the Impact Marketing era to the world.

Today

The king tide philosophy

Impact marketing

3x your revenue and become an icon in your industry. Impact Marketing is the marketing philosophy we have used to deliver extraordinary results for our clients.

Impact marketing accelerators

Done With You

90 day Marketing Coaching Accelerator

Implement your compound marketing system by completing self-paced modules and getting feedback from proven marketing coaches in your pocket and 4x live coaching calls per week.

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Done For You

90 day Full-Service Marketing Accelerator

Get your compound marketing system implemented in your business with a proven marketing executive joining your team. Includes ads, design, comms, email, PR, pipeline management, team leadership, and more as required. As quoted.

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