International Marketing & Export Growth
Take your business global.
International marketing agency for NZ businesses expanding into new markets. Go-to-market strategy, international SEO, paid media, and content that converts in-market.
40M VIEWS
27M VIEWSThe Problem
Exporting without marketing is leaving money on the table.
Most NZ exporters rely on trade shows, word of mouth, and distributors to grow internationally. It works - to a point. But you're invisible online in your target markets. Your competitors are running Google Ads, ranking on page one, and capturing demand you didn't even know existed.
The NZ market is $105 billion in exports and growing. But the businesses winning in international markets aren't just making great products - they're investing in digital marketing that reaches buyers before the competition does.
Export marketing isn't domestic marketing with a different flag. Different search behaviours, different platforms, different buyer expectations. You need a go-to-market strategy built for each market - and execution that delivers leads, not just impressions.
International Track Record
From NZ startup to global brand.
We helped build the marketing function for a NZ-based hydrofoil company from pre-revenue through to selling in 30+ countries. From launch strategy and brand positioning through to paid media, content, and dealer acquisition campaigns across the US, Europe, and Asia-Pacific. Thousands of enquiries, hundreds of dealers signed, and a brand known worldwide.
30+
Countries sold into
1000s
Enquiries generated
4 yrs
In-house marketing lead
$80M+
Company valuation
"Louis has a rare and hard-to-find talent for reaching and engaging a target market. He made marketing a core competency of our business. I'm still blown away by the reach and engagement we had on social media and the thousands of enquiries we received over the years."
Guy Howard-Willis, Founder
Our Approach
Market entry that actually works.
A structured go-to-market process for NZ businesses entering international markets. We handle strategy and execution - so you get traction, not just a plan.
Market intelligence
We research your target market - search demand, competitor positioning, buyer behaviour, and channel opportunities. You'll know exactly where the gaps are and how to exploit them before you spend a dollar on marketing.
Go-to-market strategy
A clear plan covering positioning, channels, messaging, and budget allocation for each target market. Not a 50-page strategy deck that collects dust - a practical execution roadmap with priorities, timelines, and KPIs.
In-market execution
We build and run your international marketing - SEO, paid media, content, landing pages, conversion tracking. You get leads from your target markets, not just visibility. We optimise monthly based on what's working.
What You Get
International marketing services for exporters.
Go-to-market strategy
We research your target market, analyse the competitive landscape, and build a market entry plan that prioritises the channels and tactics most likely to generate traction. No guesswork - data.
International SEO
Keyword research in your target market's language and search behaviour. Hreflang setup, localised content, technical structure for multi-market sites. We get you ranking where your customers are searching.
International paid media
Google Ads and Meta campaigns built for international markets. Localised ad copy, geo-targeting, currency and language setup, and conversion tracking across regions.
Content localisation
Your message adapted for each market - not just translated, but rewritten to resonate with local audiences. Landing pages, case studies, and sales collateral that convert in-market.
Market entry digital presence
Country-specific landing pages, regional domains or subfolders, local business listings, and social profiles set up for your target markets. The digital footprint you need to look credible in a new market.
Performance tracking
Attribution and reporting segmented by market. You'll know which markets are delivering ROI and which need adjustment. Monthly reports with clear recommendations, not just dashboards.
The Opportunity
NZ's export economy is booming.
$105 billion in exports. 140,000+ businesses with international revenue. The government wants to double exports by 2034. The businesses that invest in international marketing now will capture the growth.
$105B
NZ exports (2025)
140k+
NZ businesses exporting
2x
Govt growth target by 2034
59%
Exporters growing in 2025
Pricing
Transparent pricing.
Market entry projects or ongoing international marketing management. Pick what fits your stage.
Market Entry
$5,000
Go-to-market strategy for one target market.
Growth
$3,000/mo
Ongoing marketing in one international market.
Scale
$6,000/mo
Multi-market expansion with dedicated support.
Common questions.
What markets can you help us enter?
We work with NZ businesses expanding into any English-speaking market (Australia, USA, UK, Canada) and can support entry into non-English markets through localisation partners. Most of our export marketing clients target Australia first, then the US or UK. We'll help you prioritise based on your product, competition, and budget.
How much does international marketing cost?
Market entry projects start at $5,000 for a single market. Ongoing international marketing management starts at $2,000/month. The investment depends on how many markets you're targeting, whether you need content localisation, and how competitive your space is. We scope everything upfront so there are no surprises.
We already export - can you help us grow faster?
Yes. Many of our clients already have international revenue but haven't invested in digital marketing for those markets. We audit your current international presence, identify gaps, and build a plan to accelerate growth in your existing markets or expand into new ones.
What's the difference between translation and localisation?
Translation converts words from one language to another. Localisation adapts your entire message - tone, cultural references, value propositions, even pricing presentation - to resonate with a local audience. A landing page that converts in NZ might fall flat in the US without localisation. We focus on localisation.
Do you work with NZTE-registered exporters?
Yes. Several of our clients work with NZTE and we complement their support. NZTE provides market intelligence, connections, and funding support. We handle the digital marketing execution - the SEO, paid media, content, and conversion infrastructure that actually drives leads in-market.
How long before we see results in a new market?
Paid media can generate leads within weeks of launching in a new market. SEO takes longer - typically 3-6 months to build meaningful organic visibility in a competitive international market. We'll give you a realistic timeline based on your specific market and competition.
Can you help with go-to-market strategy or just execution?
Both. We can build your full go-to-market strategy from scratch - market selection, positioning, channel prioritisation, messaging - or we can take an existing strategy and execute the digital marketing side. Most clients come to us with a target market in mind and need both strategy and execution.
Do you work with businesses outside the Waikato?
Yes. Our international marketing clients are based across New Zealand - Auckland, Wellington, Christchurch, and everywhere in between. The work is digital and we operate globally, so your location doesn't matter.
Markets we help NZ businesses enter
Case Studies
Real results from real businesses.
View all →
Empower Software
A workshop-software company with a tight ad budget and a flat year behind it. Three months later: a paid lead engine that scales, a search-optimised site pulling free organic traffic, and the first leads landing in Australia.
31
Qualified workshop leads, first 3 months
~$102
Cost per qualified lead
Airmax
A basic WordPress site replaced with a 98-page, search-optimised website - built with AI. Google visibility went up 10x in under a month, and the enquiries started coming.
1 → 10+
Calls per day
1,490 → 16k
Impressions, first week
Alpha Trailers
A tired WordPress site replaced with a fast, search-optimised website - built with AI, live in six weeks. The owner now edits it himself in plain English.
199
Google clicks, first week
4,360
Impressions, first week
River Path Home Loans
A team of mortgage advisers left an established brokerage to start their own firm - no brand, no website, no online presence. Seven days later they had all three.
7
Days to launch
55+
Pages built
PPC Foiling
From 7 dealers to 95 - how a Kiwi wing foiling brand built a global B2B channel from scratch with King Tide.
7→95
Dealers across NA & Europe
Consistent
Reorders from dealer network
Smart Housing Solutions
From tyre-kickers to 6 signed contracts in two weeks. How a husband-and-wife tiny home business in New Zealand transformed their marketing from scattered to strategic.
6
Contracts in 2 weeks
10+
Quality leads per week
Testimonials
Don't take our word for it.
“The team deliver results at more than twice the pace and impact than normal marketing executives. A real hands on do and deliver team. Jumping from strategy to execution and results in days. The best marketing exec I have ever worked with.”
Mark Robotham
CEO, Manta5
“Louis has a rare and hard-to-find talent for reaching and engaging a target market. He made marketing a core competency of our business. I'm still blown away by the reach and engagement we had on social media and the thousands of enquiries we received over the years.”
Guy Howard-Willis
Founder, Torpedo 7
“The foiling industry is super competitive, and standing out isn't easy. We've made huge progress - we're selling more to end consumers and signing up dealers faster than we ever have. It's momentum.”
Sam Loader
Founder, PPC Foiling
“The team at King Tide are great people to work with. They strike a rare balance between big picture strategic thinking and sharp execution to ensure they deliver actual results, not just glossy reports. Highly recommend.”
Greg Johnston
37 South Capital
“Louis and Ella at King Tide are incredible, after a full brief, intel gathering and outlining our current frustrations and what we were looking for, these guys delivered!! Not only were they incredibly responsive, but they were also intuitive to tap into our Industry to produce result quickly, collaboratively and without fuss - would 100% recommend.”
Cherrie Wheeler
Presto Resourcing
“We've been using King Tide for 12 months as a general advisor for all marketing. The improvement we've seen in our business is off the charts and I see no other reason for it. They're awesome to deal with, incredibly knowledgeable, and their advice works. Can not recommend enough.”
Jake
RB Thomas Building
Ready to take your business global?
Call Louis on 021 027 61476 or get in touch. We'll look at your target markets and tell you honestly what it'd take to build real traction.