Email Marketing
Emails people actually open.
Your inbox is the one marketing channel you own. No algorithms, no gatekeepers. Just a direct line to the people who want to hear from you.
The Problem
Social media reach keeps shrinking.
You spend hours crafting the perfect social media post and 3% of your followers see it. Meanwhile, email open rates sit at 30-50%. The maths is simple.
Email is the one channel where you control the relationship. Your list can't be taken away by an algorithm change. Your reach doesn't depend on paying to boost. When someone gives you their email, they're saying "yes, I want to hear from you." That's worth more than a thousand followers.
What You Get
Email that works for you.
Email strategy
We plan what to send, when to send it, and who to send it to. Not random blasts to your whole list - targeted campaigns that match where people are in their journey.
Newsletter design and writing
Professional newsletters that people actually want to read. Clean design, good writing, clear calls to action. We can handle everything from strategy to hitting send.
Automated sequences
Welcome series, abandoned cart recovery, post-purchase follow-ups, re-engagement campaigns. Set them up once and they work forever.
List management
Segmentation, tagging, and cleanup so you're sending the right message to the right people. A small, engaged list beats a big, dead one every time.
Template design
Custom email templates that match your brand. Mobile-responsive, fast-loading, and designed to drive action. You can reuse them yourself or we send for you.
Reporting and optimisation
Open rates, click rates, unsubscribes, revenue attribution. We track what matters and use it to make every campaign better than the last.
Pricing
Transparent pricing.
Simple monthly plans or one-off project quotes.
Setup & Templates
From $1,000
One-off
Ongoing Management
From $500
Per month
Common questions.
How much does email marketing cost?
Ongoing email marketing management starts at $500/month, which covers strategy, content creation, design, and sending. One-off projects like setting up automated sequences or designing templates are quoted individually.
What platform do you use?
We work with whatever platform suits your business - HubSpot, Mailchimp, ConvertKit, ActiveCampaign, or others. If you're already using something, we'll work with it. If you're starting fresh, we'll recommend the best fit.
How often should we send emails?
It depends on your audience and what you have to say. For most businesses, once a week or fortnightly is the sweet spot. Consistency matters more than frequency - it's better to send one great email a month than four mediocre ones.
Will people unsubscribe?
Some will, and that's fine. People who don't want to hear from you aren't going to buy from you. A smaller, engaged list is more valuable than a big list of people who never open your emails.
Can you write the emails for us?
Yes. We handle strategy, writing, design, and sending. You review and approve before anything goes out. Most clients prefer this because it actually gets done instead of sitting on a to-do list.
Is email marketing still worth it?
Email consistently delivers the highest ROI of any marketing channel. Unlike social media, you own your list. The algorithm can't hide your content. And people check their email every day. It's not glamorous, but it works.
Case Studies
Real results from real businesses.
View all →
Empower Software
A workshop-software company with a tight ad budget and a flat year behind it. Three months later: a paid lead engine that scales, a search-optimised site pulling free organic traffic, and the first leads landing in Australia.
31
Qualified workshop leads, first 3 months
~$102
Cost per qualified lead
Airmax
A basic WordPress site replaced with a 98-page, search-optimised website - built with AI. Google visibility went up 10x in under a month, and the enquiries started coming.
1 → 10+
Calls per day
1,490 → 16k
Impressions, first week
Alpha Trailers
A tired WordPress site replaced with a fast, search-optimised website - built with AI, live in six weeks. The owner now edits it himself in plain English.
199
Google clicks, first week
4,360
Impressions, first week
River Path Home Loans
A team of mortgage advisers left an established brokerage to start their own firm - no brand, no website, no online presence. Seven days later they had all three.
7
Days to launch
55+
Pages built
PPC Foiling
From 7 dealers to 95 - how a Kiwi wing foiling brand built a global B2B channel from scratch with King Tide.
7→95
Dealers across NA & Europe
Consistent
Reorders from dealer network
Smart Housing Solutions
From tyre-kickers to 6 signed contracts in two weeks. How a husband-and-wife tiny home business in New Zealand transformed their marketing from scattered to strategic.
6
Contracts in 2 weeks
10+
Quality leads per week
Testimonials
Don't take our word for it.
“The team deliver results at more than twice the pace and impact than normal marketing executives. A real hands on do and deliver team. Jumping from strategy to execution and results in days. The best marketing exec I have ever worked with.”
Mark Robotham
CEO, Manta5
“Louis has a rare and hard-to-find talent for reaching and engaging a target market. He made marketing a core competency of our business. I'm still blown away by the reach and engagement we had on social media and the thousands of enquiries we received over the years.”
Guy Howard-Willis
Founder, Torpedo 7
“The foiling industry is super competitive, and standing out isn't easy. We've made huge progress - we're selling more to end consumers and signing up dealers faster than we ever have. It's momentum.”
Sam Loader
Founder, PPC Foiling
“The team at King Tide are great people to work with. They strike a rare balance between big picture strategic thinking and sharp execution to ensure they deliver actual results, not just glossy reports. Highly recommend.”
Greg Johnston
37 South Capital
“Louis and Ella at King Tide are incredible, after a full brief, intel gathering and outlining our current frustrations and what we were looking for, these guys delivered!! Not only were they incredibly responsive, but they were also intuitive to tap into our Industry to produce result quickly, collaboratively and without fuss - would 100% recommend.”
Cherrie Wheeler
Presto Resourcing
“We've been using King Tide for 12 months as a general advisor for all marketing. The improvement we've seen in our business is off the charts and I see no other reason for it. They're awesome to deal with, incredibly knowledgeable, and their advice works. Can not recommend enough.”
Jake
RB Thomas Building
Ready to own your audience?
Call Louis on 021 027 61476 or get in touch. We'll build an email strategy that turns your list into revenue.