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The Accelerator

A turn-key marketing system, built for you.

We become your marketing team - planning, building and running your whole system, in whatever mix fits your budget. Then we teach your people to run it, so you end up owning the thing.

TL;DR

  • An ad is only as good as the website it lands on - the whole chain has to work.
  • The Accelerator makes us your marketing team, across every part of the system.
  • We do as much or as little of the doing as your budget and team need.
  • And we teach your people to run it as we go.
Louis, Co-Founder, King Tide

A note from Louis

Co-Founder, King Tide

Marketing should be a system, not one piece.

Hire us for Google Ads and we'll run great Google Ads. But I'd be doing you a disservice if I stopped there - because the ad is only as good as the website it lands on, and the website is only as good as the follow-up behind it. Somebody has to take responsibility for the whole chain.
Keep reading
That's what the Accelerator is. We become your marketing team - planning, building, teaching, doing - across your whole system. Some clients want us to do everything. Some just want us to point and direct while their team does the doing. Most sit somewhere in between, and the mix usually changes as your team gets more capable.
However it's shaped, the goal is the same: marketing that reliably turns strangers into customers, and a team - yours - that knows how to run it. That's what marketing is. Or should be.

- Louis

We take on every part of your marketing. That's what makes it a system.

We go in and become the marketing function of your business - whatever that involves. If it grows your business, it's our job.

Marketing strategy and planningWebsite builds and optimisationGoogle, Meta, and every other ad platformContent, social, and SEOLead capture and follow-upBranding and messagingEducation and training for your peopleEven hiring your own marketer

...and once it's running, we teach your people to run it

How It Works

How it runs, and what it costs.

No program, no 12-step onboarding. The first weeks are shaped around your business - then it settles into a rhythm that flexes with you.

1

It starts with a call

A proper chat with Louis - who you are, what you need, what you can spend. That scopes the shape of your accelerator.

2

A strategy or a roadmap

Larger brands get a formal strategy - charged upfront, yours to keep. Smaller companies get a simple roadmap, so the budget goes into action.

3

Then a monthly rhythm

The roadmap becomes tasks. Each meeting, we split them - ours and your team's - sized to your budget that month.

Find your mix

How much of it do we do?

have a play
Smaller budgetBigger budget

Your team does

50%

We do

50%

Your investment

$$$$$

We share it

We drive the plan and direct your people, handle the expert work ourselves, and train your team as we go.

Want to run it yourself? We can train you to operate the whole system instead - and for eligible Waikato businesses, up to half that training is government-funded. See how.

There's no entry price.

A smaller budget just moves the mix toward teaching - we plan and direct, and you do more of the doing. A bigger one moves it toward us executing everything. Same system, same thinking, either way.

Month to month

No lock-in contracts, no exit penalties - unless you want one. You stay because the system is paying for itself.

Strategy is yours

If you commission a formal strategy, it's charged upfront - and you're welcome to take it anywhere, whether or not we execute it.

Frequently asked questions.

Question not here? Email us on [email protected]

We've Done This Before

Businesses that handed us their marketing.

$19.4M

New product sales over 3 years

7 → 95

Dealers signed globally

2x

Pace & impact vs typical marketing execs

1000+

Enquiries generated

Just Bathrooms
Website BuildAI Lead MagnetWaikato

Just Bathrooms

A brand new bathroom renovation business launched with a 48-page search-built website and an AI tool that reimagines a customer's actual bathroom in seconds.

48

Pages live at launch

~13s

To reimagine a bathroom

NZ Concrete Group
AI WebsiteSEOWaikato

NZ Concrete Group

A 22-page Wix site replaced with a 49-page search-optimised website, live in six days. Google impressions up more than five times over in the first seven weeks.

5.6x

Google impressions, first 7 weeks

2.9x

Clicks, first 7 weeks

Airmax
AI WebsiteSEOWaikato

Airmax

A basic WordPress site replaced with a 98-page, search-optimised website - built with AI. Two months later: search visibility up 29x, Google clicks up 6x, and the phone doesn't stop.

1 → 10+

Calls per day

29x

Search visibility, 2 months

Empower Software
Meta AdsSEOLead Gen

Empower Software

A workshop-software company with a tight ad budget and a flat year behind it. Three months later: a paid lead engine that scales, a search-optimised site pulling free organic traffic, and the first leads landing in Australia.

31

Qualified workshop leads, first 3 months

~$102

Cost per qualified lead

Alpha Trailers
AI WebsiteSEOWaikato

Alpha Trailers

A tired WordPress site replaced with a fast, search-optimised website - built with AI, live in six weeks. The owner now edits it himself in plain English.

199

Google clicks, first week

4,360

Impressions, first week

River Path Home Loans
AI WebsiteBrandingSEO

River Path Home Loans

A team of mortgage advisers left an established brokerage to start their own firm - no brand, no website, no online presence. Seven days later they had all three.

7

Days to launch

55+

Pages built

PPC Foiling
Full ServiceB2BE-commerce

PPC Foiling

From 7 dealers to 95 - how a Kiwi wing foiling brand built a global B2B channel from scratch with King Tide.

7→95

Dealers across NA & Europe

Consistent

Reorders from dealer network

Smart Housing Solutions
Full ServiceTiny HomesLead Generation

Smart Housing Solutions

From tyre-kickers to 6 signed contracts in two weeks. How a husband-and-wife tiny home business in New Zealand transformed their marketing from scattered to strategic.

6

Contracts in 2 weeks

10+

Quality leads per week

and in their words

Louis has a rare and hard-to-find talent for reaching and engaging a target market. He made marketing a core competency of our business. I'm still blown away by the reach and engagement we had on social media and the thousands of enquiries we received over the years.

Guy Howard-Willis

Founder, Torpedo 7

The foiling industry is super competitive, and standing out isn't easy. We've made huge progress - we're selling more to end consumers and signing up dealers faster than we ever have. It's momentum.

Sam Loader

Founder, PPC Foiling

The team deliver results at more than twice the pace and impact than normal marketing executives. A real hands on do and deliver team. Jumping from strategy to execution and results in days. Ask for it and its done. The best marketing exec I have ever worked with.

Mark Robotham

CEO, Manta5

The first step is a chat with Louis.

Tell us who you are and where your marketing is at. We'll scope the shape of your accelerator - or tell you honestly if a single service is the smarter place to start.

tell us where you're at

How much would you want us to take on?

You do itWe do the lot

We share it

goes straight to Louis' inbox