Brand Strategy
Stand out and be taken seriously.
Your brand is how customers see you before they ever talk to you. We make sure that first impression counts - clear positioning, sharp design, and messaging that resonates.
The Problem
If your brand doesn't look the part, nothing else matters.
You can have the best product or service in the market, but if your brand looks like it was put together in five minutes, customers will go with the competitor who looks more professional.
A strong brand isn't just a logo. It's how you position yourself, what you say, how you say it, and how consistent you are across every touchpoint. It's the difference between being seen as a professional operation and being overlooked.
Case Study - River Path Home Loans
Complete brand identity in 7 days.
A team of mortgage advisers left an established brokerage to launch their own firm. They needed everything - name, logo, brand identity, messaging, website, social profiles. Seven days later they had a brand that looked like it had been around for years.
From zero to fully branded in seven days. Read the full case study
What You Get
A brand that means something.
Brand positioning
We figure out what makes you different and how to say it. Not generic mission statements - a clear position that separates you from every other business doing what you do.
Logo and visual identity
A professional logo, colour palette, typography, and brand guidelines that work across everything - website, signage, social media, business cards, vehicle wraps.
Messaging and tone of voice
How you talk to customers matters. We define your tone, your key messages, and the language that resonates with your audience. Consistent, clear, and authentically you.
Brand collateral
Business cards, email signatures, social media templates, letterheads - all the touchpoints that make your brand feel cohesive and professional.
Brand guidelines document
A simple guide that shows anyone on your team (or any designer you work with) exactly how to use your brand. Colours, fonts, logo usage, tone - all in one place.
Built to grow with you
We build brands that scale. Whether you're a one-person operation or growing into a team, your brand identity should still work in five years, not just five weeks.
Pricing
Transparent pricing.
Fixed-price quotes upfront. No hourly billing.
Brand Strategy & Identity
From $2,000
Delivered in 1-2 weeks
Common questions.
How much does branding cost?
Brand strategy and identity starts at $2,000 and typically ranges up to $5,000. It depends on what you need - a full brand from scratch is different from refreshing an existing one. We'll scope it out and give you a fixed price upfront.
How long does it take?
Most brand projects take 1-2 weeks. We built River Path Home Loans' entire brand identity in 7 days - logo, colours, messaging, brand guidelines, the lot. We move fast without cutting corners.
I already have a logo. Do I need a full rebrand?
Not necessarily. Sometimes your logo is fine but your messaging is all over the place, or your visual identity is inconsistent. We'll tell you honestly what needs work and what doesn't. No point paying for things you don't need.
Do you do logo design on its own?
We can, but a logo without a strategy behind it is just a pretty picture. We recommend starting with positioning and messaging, then designing the visual identity around that. The logo is stronger when it's built on a solid foundation.
Can you work with our existing brand?
Yes. If you've got a brand you like but need it tightened up, documented, or extended across new touchpoints, we can do that. Not every project needs to start from scratch.
Do you work with businesses outside the Waikato?
Yes. We're based in Kihikihi but work with businesses across New Zealand. Brand strategy is all done remotely - strategy calls, design reviews, and handover.
Our Work
Brands and websites we've built.
A selection of brands and sites we've created for NZ businesses.
PPC Foiling
ZeroJet
Agilis Jettenders
Tectrax
Manta5
Hidden Springs Retreat
Trailer World
Empower Software
Hofman Roofing
Go Waipa
Pinpoint Golf Events
Storage Care Hub
Case Studies
Real results from real businesses.
View all →
Just Bathrooms
A brand new bathroom renovation business launched with a 48-page search-built website and an AI tool that reimagines a customer's actual bathroom in seconds.
48
Pages live at launch
~13s
To reimagine a bathroom
NZ Concrete Group
A 22-page Wix site replaced with a 49-page search-optimised website, live in six days. Google impressions up more than five times over in the first seven weeks.
5.6x
Google impressions, first 7 weeks
2.9x
Clicks, first 7 weeks
Airmax
A basic WordPress site replaced with a 98-page, search-optimised website - built with AI. Two months later: search visibility up 29x, Google clicks up 6x, and the phone doesn't stop.
1 → 10+
Calls per day
29x
Search visibility, 2 months
Empower Software
A workshop-software company with a tight ad budget and a flat year behind it. Three months later: a paid lead engine that scales, a search-optimised site pulling free organic traffic, and the first leads landing in Australia.
31
Qualified workshop leads, first 3 months
~$102
Cost per qualified lead
Alpha Trailers
A tired WordPress site replaced with a fast, search-optimised website - built with AI, live in six weeks. The owner now edits it himself in plain English.
199
Google clicks, first week
4,360
Impressions, first week
River Path Home Loans
A team of mortgage advisers left an established brokerage to start their own firm - no brand, no website, no online presence. Seven days later they had all three.
7
Days to launch
55+
Pages built
PPC Foiling
From 7 dealers to 95 - how a Kiwi wing foiling brand built a global B2B channel from scratch with King Tide.
7→95
Dealers across NA & Europe
Consistent
Reorders from dealer network
Smart Housing Solutions
From tyre-kickers to 6 signed contracts in two weeks. How a husband-and-wife tiny home business in New Zealand transformed their marketing from scattered to strategic.
6
Contracts in 2 weeks
10+
Quality leads per week
Testimonials
Don't just take our word for it.
“The team deliver results at more than twice the pace and impact than normal marketing executives. A real hands on do and deliver team. Jumping from strategy to execution and results in days. The best marketing exec I have ever worked with.”
Mark Robotham
CEO, Manta5
“Louis has a rare and hard-to-find talent for reaching and engaging a target market. He made marketing a core competency of our business. I'm still blown away by the reach and engagement we had on social media and the thousands of enquiries we received over the years.”
Guy Howard-Willis
Founder, Torpedo 7
“The foiling industry is super competitive, and standing out isn't easy. We've made huge progress - we're selling more to end consumers and signing up dealers faster than we ever have. It's momentum.”
Sam Loader
Founder, PPC Foiling
“The team at King Tide are great people to work with. They strike a rare balance between big picture strategic thinking and sharp execution to ensure they deliver actual results, not just glossy reports. Highly recommend.”
Greg Johnston
37 South Capital
“Louis and Ella at King Tide are incredible, after a full brief, intel gathering and outlining our current frustrations and what we were looking for, these guys delivered!! Not only were they incredibly responsive, but they were also intuitive to tap into our Industry to produce result quickly, collaboratively and without fuss - would 100% recommend.”
Cherrie Wheeler
Presto Resourcing
“We've been using King Tide for 12 months as a general advisor for all marketing. The improvement we've seen in our business is off the charts and I see no other reason for it. They're awesome to deal with, incredibly knowledgeable, and their advice works. Can not recommend enough.”
Jake
RB Thomas Building
Ready to build your brand?
Call Louis on 021 027 61476 or get in touch. We'll have a chat about where you are now and what your brand needs.