Social Media & Content
Show up and stay relevant.
We've made campaign content that's passed 65 million views. But the real game is consistently showing up, so when someone needs what you do, you're the first name they think of.
TL;DR
- Social media is meant to be the free part of your marketing. Spending a fortune polishing every post defeats the purpose.
- An 80% post at half the cost that gets you 80% of the leads beats the perfect one every time.
- Showing up consistently matters more than showing up perfectly.
- Social's real job is backing your other channels — it's where people check you're real before they get in touch.
A note from Louis
Co-Founder, King Tide
The perfect postisn't the point.
Here's something most agencies won't tell you: social media is supposed to be the free part of your marketing. It's organic reach. So when a business ends up paying agency rates to have every post polished within an inch of its life, the point has been missed - the maths just doesn't work.
Keep reading
Think of it this way. An 80% good post that costs half as much and brings in 80% of the leads is a better deal than the perfect post that cost a fortune. And social rewards showing up week after week far more than it rewards perfection - a good post today beats a flawless one next month.
So we use social realistically: to fill out your other channels. When an ad or a Google search puts you in front of someone, your socials are where they go to check you're real. An active, credible presence closes that gap - without eating the budget that should be winning you customers elsewhere.
— Louis
What You Get
A social presence that means something.
Social media strategy
We figure out which platforms matter for your business, what to post, and how often. Not a 50-page deck you'll never read - a practical plan you can actually follow.
Content planning
A content calendar that maps out what you're posting weeks in advance. Themed content pillars, key dates, campaign tie-ins. No more staring at a blank screen wondering what to post.
Content creation
Graphics, captions, short-form video scripts, carousel posts. We create scroll-stopping content that fits your brand and speaks to your audience.
Profile optimisation
Your social profiles are often the first thing people see. We make sure your bio, branding, highlights, and pinned content all work together to make a strong first impression.
Community management
Responding to comments, engaging with your audience, managing your inbox. We can handle the daily work of showing up on social so you don't have to.
Reporting
Monthly reports that tell you what's working. Reach, engagement, follower growth, and what content your audience responds to. No vanity metrics - just the numbers that matter.
Proof — Manta5
Content that's passed 65 million views.
Our campaign content for Manta5's water bike hit 40 million views on SportBible and another 27 million on Facebook. That's what happens when content is built to stop the scroll instead of just filling a calendar — and the same thinking goes into every post we make.
Case Studies
Real results from real businesses.
View all →
Just Bathrooms
A brand new bathroom renovation business launched with a 48-page search-built website and an AI tool that reimagines a customer's actual bathroom in seconds.
48
Pages live at launch
~13s
To reimagine a bathroom
NZ Concrete Group
A 22-page Wix site replaced with a 49-page search-optimised website, live in six days. Google impressions up more than five times over in the first seven weeks.
5.6x
Google impressions, first 7 weeks
2.9x
Clicks, first 7 weeks
Airmax
A basic WordPress site replaced with a 98-page, search-optimised website - built with AI. Two months later: search visibility up 29x, Google clicks up 6x, and the phone doesn't stop.
1 → 10+
Calls per day
29x
Search visibility, 2 months
Empower Software
A workshop-software company with a tight ad budget and a flat year behind it. Three months later: a paid lead engine that scales, a search-optimised site pulling free organic traffic, and the first leads landing in Australia.
31
Qualified workshop leads, first 3 months
~$102
Cost per qualified lead
Alpha Trailers
A tired WordPress site replaced with a fast, search-optimised website - built with AI, live in six weeks. The owner now edits it himself in plain English.
199
Google clicks, first week
4,360
Impressions, first week
River Path Home Loans
A team of mortgage advisers left an established brokerage to start their own firm - no brand, no website, no online presence. Seven days later they had all three.
7
Days to launch
55+
Pages built
PPC Foiling
From 7 dealers to 95 - how a Kiwi wing foiling brand built a global B2B channel from scratch with King Tide.
7→95
Dealers across NA & Europe
Consistent
Reorders from dealer network
Smart Housing Solutions
From tyre-kickers to 6 signed contracts in two weeks. How a husband-and-wife tiny home business in New Zealand transformed their marketing from scattered to strategic.
6
Contracts in 2 weeks
10+
Quality leads per week
Pricing
Transparent pricing.
Strategy only, full management, or pay per post. Pick what fits.
Strategy Only
From $1,500
A one-off strategy your team can run with.
Full Management
From $500/mo
Your social presence, handled end to end.
Per Post
From $200/post
Pay as you go. No retainer.
Testimonials
Don't just take our word for it.
“The team deliver results at more than twice the pace and impact than normal marketing executives. A real hands on do and deliver team. Jumping from strategy to execution and results in days. The best marketing exec I have ever worked with.”
Mark Robotham
CEO, Manta5
“Louis has a rare and hard-to-find talent for reaching and engaging a target market. He made marketing a core competency of our business. I'm still blown away by the reach and engagement we had on social media and the thousands of enquiries we received over the years.”
Guy Howard-Willis
Founder, Torpedo 7
“The foiling industry is super competitive, and standing out isn't easy. We've made huge progress - we're selling more to end consumers and signing up dealers faster than we ever have. It's momentum.”
Sam Loader
Founder, PPC Foiling
“The team at King Tide are great people to work with. They strike a rare balance between big picture strategic thinking and sharp execution to ensure they deliver actual results, not just glossy reports. Highly recommend.”
Greg Johnston
37 South Capital
“Louis and Ella at King Tide are incredible, after a full brief, intel gathering and outlining our current frustrations and what we were looking for, these guys delivered!! Not only were they incredibly responsive, but they were also intuitive to tap into our Industry to produce result quickly, collaboratively and without fuss - would 100% recommend.”
Cherrie Wheeler
Presto Resourcing
“We've been using King Tide for 12 months as a general advisor for all marketing. The improvement we've seen in our business is off the charts and I see no other reason for it. They're awesome to deal with, incredibly knowledgeable, and their advice works. Can not recommend enough.”
Jake
RB Thomas Building
Common questions.
How much does social media management cost?
Ongoing social media management starts at $500/month, a one-off strategy starts at $1,500, and pay-as-you-go content starts at $200 a post. Where you land depends on how many platforms, how often you want to post, and whether we're creating the content or you are.
Which platforms should we be on?
It depends on your audience. B2B businesses often get the most value from LinkedIn. Local service businesses do well on Facebook and Instagram. We'll recommend the platforms that make sense for your business instead of trying to be everywhere.
Can you just do the strategy and we'll post ourselves?
Yes. We can build the strategy, content calendar, and templates, then hand it over for your team to execute. We'll check in monthly to review performance and adjust.
How often should we post?
Quality beats quantity. Three great posts a week will outperform daily filler content. We'll recommend a frequency that matches your resources and audience expectations.
Will social media get us leads?
Social media is better for building trust and staying top of mind than for direct lead generation. People who follow you on social are more likely to call when they're ready because they already know and trust you. It's a long game, not a quick fix.
Do you do paid social advertising?
Yes - that falls under our Google & Meta Ads service. This page is about your organic presence and content. If you want to run paid campaigns on Facebook or Instagram, check out our Google & Meta Ads page at kingtide.nz/google-ads.
Ready to take social seriously?
Call Louis on 021 027 61476 or get in touch. We'll build a social presence that actually supports your business goals.