B2B Lead Generation
Your next customer isn't searching. Reach them anyway.
Researched prospect lists, personalised email and LinkedIn outreach, follow-up that never drops the ball. We run the outbound system - your sales team just takes the meetings.
B2B buying has changed.Your best prospects aren't filling in contact forms.
If you sell to other businesses - manufacturers, software, professional services - you already know the problem. Your buyers are busy running workshops, factories, and firms. They don't spend their days browsing supplier websites, and they almost never fill in a contact form. When they need something, they ask their network or reply to whoever turned up at the right moment with something relevant.
Waiting for inbound means waiting for the 3% of your market that happens to be actively looking right now. The other 97% would take a meeting if you approached them properly - but they're never going to find you first. Someone has to make the approach. If it isn't you, it'll be your competitor.
Outbound has a bad name because most of it is lazy. Scraped lists, generic templates, a dozen automated follow-ups to people who were never a fit. Done properly it looks nothing like that: a researched list of businesses that genuinely fit what you sell, messages that reference their actual situation, and follow-up that's persistent without being annoying.
We've done B2B marketing for NZ software companies and export manufacturers - businesses selling workshop software, hydrofoil bikes, marine hardware. Long sales cycles, small local markets, buyers spread across Australia, the US, and Europe. We know how these markets work and how decision makers in them actually respond.
So we built an outbound service that runs the whole system: list research, copywriting, sending infrastructure, replies triaged, meetings booked into your calendar. Your sales team doesn't chase cold prospects. They just take the meetings.
The companies that build an outbound engine now will be sitting in front of buyers their competitors don't even know exist.
- Louis, King Tide
What You Get
An outbound system, not a list blast.
Ideal customer profiling and list building
We work out exactly who buys from you - industry, size, role, location - then build a researched list of real prospects with verified contact details. No scraped junk lists, no spraying and praying. Every name on the list is there for a reason.
Personalised email sequences that get replies
Short, direct emails written for one person at a time, referencing their actual business. No 'Dear Sir/Madam', no wall of text about how great you are. Emails that read like a human wrote them, because one did.
LinkedIn outreach that doesn't feel like spam
Connection requests and messages that run alongside the email sequence, so prospects see a consistent story wherever you show up. Relevant and low-key, not the 'quick question' pitch slap everyone ignores.
Automated follow-up that never forgets
Most replies come from the follow-ups, not the first message. Our system tracks every thread and follows up at the right intervals - persistent without being annoying. No prospect ever falls through the cracks because someone got busy.
Meetings booked straight into your calendar
We triage every reply. Interested prospects get booked directly into your calendar with context on who they are and what they said. You walk into each meeting knowing exactly why they took it.
CRM handover with full contact history
Every contact, every reply, every meeting logged and handed over. The list, the conversations, and the pipeline are yours - if we ever part ways, you keep everything we built.
Pricing
One engine. One flat fee.
Launch pricing while we build this service out. Everything included - no per-lead fees, no surprise extras.
Outbound Engine
From $990/mo
No lock-in. Performance keeps you, not a contract
Common questions.
Is cold email legal in New Zealand?
Yes. The Unsolicited Electronic Messages Act sets the rules: accurate sender information, a working unsubscribe, and messages relevant to the recipient's business. We handle compliance as part of the service - every email identifies who it's from and gives a one-click way to opt out. The same goes for outreach into Australia and other markets, each with their own rules.
Will this damage my brand?
Lazy outreach damages brands - scraped lists, generic templates, ten follow-ups to someone who was never a fit. That's not what we do. Small volumes, tight targeting, messages relevant to the person receiving them, and an easy opt-out. Done that way, outreach reads as professional business development. The worst realistic outcome is a polite 'not right now'.
How many meetings can I expect?
Honest answer: it depends on your market, your offer, and how many businesses actually fit your ideal customer profile. Outbound typically ramps over the first 4-8 weeks as sending domains warm up and we refine the copy based on real replies. Anyone who promises a specific number of meetings before understanding your market is guessing.
Do you send from my email domain?
No. We set up separate sending domains and warm them up properly, so your main domain's reputation is never at risk. Replies still flow back to you, and prospects still see your business name. It's standard practice for outbound done properly.
What about LinkedIn?
LinkedIn runs alongside the email sequence. Connection requests and short messages go out from your profile or your salesperson's, coordinated with the emails so prospects see one consistent approach, not two disconnected pitches. For some markets LinkedIn is the primary channel and email supports it - we'll recommend the right mix for yours.
Who writes the copy?
We do, with your input. We interview you about your customers, the objections you hear, and what actually makes people buy, then write sequences in your voice. You approve everything before it goes anywhere near a prospect's inbox.
Do I need a CRM?
Not to start. We track every contact and conversation in our system and hand it all over. If you already run a CRM - HubSpot, Pipedrive, whatever - we plug the pipeline straight into it so your sales team works where they already work.
Can this work for export markets?
Yes. We run outreach into Australia, the US, and Europe. Outbound is especially effective for exporters - buyers overseas have never heard of you and will never find you by searching, so reaching them directly is often the only way in. Time zones, local phrasing, and each market's email rules are all handled.
Case Studies
Real results from real businesses.
View all →
Empower Software
A workshop-software company with a tight ad budget and a flat year behind it. Three months later: a paid lead engine that scales, a search-optimised site pulling free organic traffic, and the first leads landing in Australia.
31
Qualified workshop leads, first 3 months
~$102
Cost per qualified lead
Airmax
A basic WordPress site replaced with a 98-page, search-optimised website - built with AI. Google visibility went up 10x in under a month, and the enquiries started coming.
1 → 10+
Calls per day
1,490 → 16k
Impressions, first week
Alpha Trailers
A tired WordPress site replaced with a fast, search-optimised website - built with AI, live in six weeks. The owner now edits it himself in plain English.
199
Google clicks, first week
4,360
Impressions, first week
River Path Home Loans
A team of mortgage advisers left an established brokerage to start their own firm - no brand, no website, no online presence. Seven days later they had all three.
7
Days to launch
55+
Pages built
PPC Foiling
From 7 dealers to 95 - how a Kiwi wing foiling brand built a global B2B channel from scratch with King Tide.
7→95
Dealers across NA & Europe
Consistent
Reorders from dealer network
Smart Housing Solutions
From tyre-kickers to 6 signed contracts in two weeks. How a husband-and-wife tiny home business in New Zealand transformed their marketing from scattered to strategic.
6
Contracts in 2 weeks
10+
Quality leads per week
Testimonials
Don't take our word for it.
“The team deliver results at more than twice the pace and impact than normal marketing executives. A real hands on do and deliver team. Jumping from strategy to execution and results in days. The best marketing exec I have ever worked with.”
Mark Robotham
CEO, Manta5
“Louis has a rare and hard-to-find talent for reaching and engaging a target market. He made marketing a core competency of our business. I'm still blown away by the reach and engagement we had on social media and the thousands of enquiries we received over the years.”
Guy Howard-Willis
Founder, Torpedo 7
“The foiling industry is super competitive, and standing out isn't easy. We've made huge progress - we're selling more to end consumers and signing up dealers faster than we ever have. It's momentum.”
Sam Loader
Founder, PPC Foiling
“The team at King Tide are great people to work with. They strike a rare balance between big picture strategic thinking and sharp execution to ensure they deliver actual results, not just glossy reports. Highly recommend.”
Greg Johnston
37 South Capital
“Louis and Ella at King Tide are incredible, after a full brief, intel gathering and outlining our current frustrations and what we were looking for, these guys delivered!! Not only were they incredibly responsive, but they were also intuitive to tap into our Industry to produce result quickly, collaboratively and without fuss - would 100% recommend.”
Cherrie Wheeler
Presto Resourcing
“We've been using King Tide for 12 months as a general advisor for all marketing. The improvement we've seen in our business is off the charts and I see no other reason for it. They're awesome to deal with, incredibly knowledgeable, and their advice works. Can not recommend enough.”
Jake
RB Thomas Building
Ready to fill the calendar?
Call Louis on 021 027 61476 or get in touch. We'll look at your market and tell you honestly whether outbound will work for it before you spend a cent.