How We Work
We don't do marketing the normal way.
We build your marketing system, hand you the keys, and teach you to drive it. This page is the whole playbook - what we believe, how an engagement runs, and every dollar it costs.
What We Stand By
Five things we believe that most agencies don't.
We're a bit opinionated. It's why our stuff works.
80% across everything beats 95% in one thing.
A great Google Ads campaign pointed at an average site with a weak offer and poor follow-up still fails. That's not an ads problem. That's a funnel problem.
We get every stage to 80% - ads, website, offer, email, conversion. None of them are world-class on their own. But multiplied together, the end-to-end result is dramatically better than being brilliant at one thing and broken everywhere else.
That's enough for your business to feel real momentum. Which is the goal - not perfection in one channel.
Generalists by design.
Most agencies are specialists. They own one piece - ads, or SEO, or social - and when something else breaks, they blame the other pieces. No one owns the outcome.
We own the full stack. Ads, website, offer, email, conversion. Not because we think we're better than every specialist at every channel. But because the gap between the channels is where most marketing dies.
No lock-in contracts. Ever.
Every engagement runs month to month. No 12-month lock-ins, no exit penalties, no awkward break-up meeting.
If the system isn't paying for itself, you can walk - which keeps us honest. We'd rather earn your business every month than trap it in a term.
Built to make ourselves replaceable.
We don't want you on retainer forever. That's good for the agency, not for you.
We take over your marketing function, build the system, train your team to run it, and step back. Inside 12–18 months, you should be flying solo.
The agency model is expensive for NZ SMEs and shouldn't become a permanent sunk cost. Marketing should grow your business, not drain it.
There are 10,000 things you could do. We run the 10 that matter.
New platforms, new trends, new tactics every week. Owners burn time and money chasing whatever's loudest. Someone tells your coordinator TikTok is the next big thing - go do that. Then LinkedIn. Then podcasts. Then AI. Nothing sticks because nothing gets long enough to compound.
Our job is to cut through that and run the proven stack. Clear positioning. A website that converts. Ads that target the right people. Email that follows up. Reporting that shows what's working. That's it.
The Philosophy
We call it Impact Marketing.
A step-by-step process that anyone can use to turn marketing into their greatest business asset. It's the thinking behind every system we build - and it starts with one short video.
The King Tide Difference
We'd rather teach you to fish.
Most agencies rent you results - the leads flow while you pay, and stop the day you leave. We do the opposite: build the system, teach your team to run it, and make ourselves progressively less necessary.
You own everything
Website, ad accounts, content, data - all in your name from day one. If you ever leave, you take the whole system with you.
Your team learns the system
We document and train as we build - playbooks, prompts, and processes your people can actually run. No black boxes, no gatekeeping.
We step back, not lock in
No contracts holding you here. When you're ready to run it yourself, we hand over the rods - and we're a phone call away if you need us.
Prices For The People
Every price, on the table.
Most agencies hide pricing behind a discovery call. Ours is public - every service, every starting price, upfront. If it doesn't fit your budget, you'll know in ten seconds, not two meetings.
no lock-in contracts, no hidden fees, no discovery-call hostage situations
Single services work. The system works better.
Pick a single service
Perfect when you have one clear bottleneck. Every service stands on its own - fixed prices upfront, no lock-in, and it plays nicely with whatever else you're running.
Hand us the whole system
Marketing dies in the seams - between the ad and the landing page, between the enquiry and the follow-up. When one team owns every seam, the results compound. That's the Full Service Accelerator.
Ready when you are.
Tell us where your marketing is at, and we'll tell you straight what we'd do with it - which piece to fix first, or whether it's time to build the whole system.