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SEO & AI Search

NZ SEO services that make you the answer.

Google rankings. ChatGPT citations. AI Overviews. We make you the answer wherever your customers search.

10x Google visibility
search-console — airmax.nz
Airmax Google Search Console showing 633 clicks and 61.2k impressions after new website launch
From 5 to 90+ visits a week
search-console — alphatrailers.co.nz
Alpha Trailers Google Search Console showing 922 clicks and 27.3k impressions after new website launch

TL;DR

  • Google and AI search (ChatGPT, AI Overviews) all reward the same thing: deep, structured content.
  • AI lets us build that depth in weeks, not months — the strategy stays human.
  • It works: Airmax went from 1,490 to 16,000 Google impressions in 28 days.
  • Most competitors haven't caught on yet. Moving first banks years of search authority.
Louis, Co-Founder, King Tide

A note from Louis

Co-Founder, King Tide

The SEO landscapehas shifted. Most businesses haven't noticed yet.

Google has always rewarded websites with deep, structured content. But now AI search has entered the picture - Google AI Overviews, ChatGPT, Perplexity. They all pull answers from websites that have the right structure and authority. The businesses that show up in those results are the ones with deep, well-organised content, not the ones with a 5-page brochure site.

Keep reading

The problem used to be cost. Building that kind of depth took months of manual work and expensive SEO retainers. Most businesses couldn't justify it. So they sat on thin sites, ran some Google Ads, and hoped for the best.

We've built a system that changes that equation. AI accelerates the production, but the strategy, the keyword research, the structure that Google rewards - that's all human. The result is a site full of search-optimised content delivered in weeks, not months, at a fraction of what it used to cost.

We tested it on ourselves first. We ranked #1 for 'Waikato marketing agency' in 2.5 weeks. Then we did it for clients. Airmax went from 1,490 to 16,000 Google impressions in 28 days. Alpha Trailers started appearing in Google's AI Overviews within the first week.

Right now, most of your competitors are still sitting on basic sites with no SEO strategy. The window is open to fill Google with your content and own the search results in your market. That window won't stay open forever.

The businesses that move now bank years of search authority while their competitors are still wondering where the enquiries are.

Louis

What You Get

SEO that actually moves the needle.

Rank on page one in weeks

We've had clients ranking on page one of Google within 2-3 weeks. Not through tricks - through deep, structured content that Google rewards. Your competitors are sitting on 5-page sites. We build the kind of depth that dominates search.

Be the answer in AI search

Google AI Overviews, ChatGPT, Perplexity - they all pull from well-structured websites. Our clients already appear in AI-generated answers. We build your site so AI search tools cite you as a source, not your competitors.

Leads without ad spend

Organic traffic is free traffic. Once you rank, you're getting enquiries without spending a cent on ads. One of our clients went from zero online leads to 10+ per month - all from Google, zero ad spend.

Content that sells while you sleep

We don't build 5 pages and call it done. We build pages targeting every service, location, and question your customers search for. Each one ranks independently. That's how you dominate a market online.

See exactly what's working

Monthly reports showing your rankings, traffic, and what we did. No jargon, no vanity metrics. You'll know exactly which pages are bringing in enquiries and where the next opportunities are.

No lock-in. Ever.

Month-to-month SEO management. No 12-month contracts, no exit fees. You stay because the results are worth it, not because you're trapped. We keep clients by being good, not by holding them hostage.

Proof — Alpha Trailers

AI recommends our clients.

Ask AI about boat trailers in NZ and it names Alpha Trailers — ChatGPT, Google's AI Overviews, all of them. AI pulls its answers from deep, structured websites. That's exactly what we build.

"The website looks amazing and performs even better. We're getting enquiries through the site now which never happened with our old one."

Ray, Alpha Trailers
Read the full case study →
This could be your business

Case Studies

Real results from real businesses.

Just Bathrooms
Website BuildAI Lead MagnetWaikato

Just Bathrooms

A brand new bathroom renovation business launched with a 48-page search-built website and an AI tool that reimagines a customer's actual bathroom in seconds.

48

Pages live at launch

~13s

To reimagine a bathroom

NZ Concrete Group
AI WebsiteSEOWaikato

NZ Concrete Group

A 22-page Wix site replaced with a 49-page search-optimised website, live in six days. Google impressions up more than five times over in the first seven weeks.

5.6x

Google impressions, first 7 weeks

2.9x

Clicks, first 7 weeks

Airmax
AI WebsiteSEOWaikato

Airmax

A basic WordPress site replaced with a 98-page, search-optimised website - built with AI. Two months later: search visibility up 29x, Google clicks up 6x, and the phone doesn't stop.

1 → 10+

Calls per day

29x

Search visibility, 2 months

Empower Software
Meta AdsSEOLead Gen

Empower Software

A workshop-software company with a tight ad budget and a flat year behind it. Three months later: a paid lead engine that scales, a search-optimised site pulling free organic traffic, and the first leads landing in Australia.

31

Qualified workshop leads, first 3 months

~$102

Cost per qualified lead

Alpha Trailers
AI WebsiteSEOWaikato

Alpha Trailers

A tired WordPress site replaced with a fast, search-optimised website - built with AI, live in six weeks. The owner now edits it himself in plain English.

199

Google clicks, first week

4,360

Impressions, first week

River Path Home Loans
AI WebsiteBrandingSEO

River Path Home Loans

A team of mortgage advisers left an established brokerage to start their own firm - no brand, no website, no online presence. Seven days later they had all three.

7

Days to launch

55+

Pages built

PPC Foiling
Full ServiceB2BE-commerce

PPC Foiling

From 7 dealers to 95 - how a Kiwi wing foiling brand built a global B2B channel from scratch with King Tide.

7→95

Dealers across NA & Europe

Consistent

Reorders from dealer network

Smart Housing Solutions
Full ServiceTiny HomesLead Generation

Smart Housing Solutions

From tyre-kickers to 6 signed contracts in two weeks. How a husband-and-wife tiny home business in New Zealand transformed their marketing from scattered to strategic.

6

Contracts in 2 weeks

10+

Quality leads per week

Pricing

Transparent pricing.

A search-optimised website build, or monthly SEO on the site you already have. Pick what fits.

Best Results

SEO Website Build

From $1,500

A new search-optimised website, built to rank from day one.

Website build or full rebuild included
SEO strategy and keyword research
Pages for every service and location you cover
Technical SEO foundations
Schema markup for Google + AI search
The exact approach behind the results on this page
Get a Quote

Ongoing SEO

From $500/mo

Monthly SEO for your existing website.

Monthly search-optimised content
On-page and technical improvements
Competitor monitoring
Monthly performance reports
No lock-in — cancel anytime
Get Started
No lock-in contracts
Transparent reporting
Real results or you leave
NZ-owned and operated

Looking for a better deal? Your SEOis included in the AI marketing system, along with training so you can run the whole thing yourself - up to 50% funded by government grants if you're eligible.

Take a look →
up to 50% funded

Testimonials

Don't just take our word for it.

The team deliver results at more than twice the pace and impact than normal marketing executives. A real hands on do and deliver team. Jumping from strategy to execution and results in days. The best marketing exec I have ever worked with.
CEO, Manta5 logo

Mark Robotham

CEO, Manta5

Louis has a rare and hard-to-find talent for reaching and engaging a target market. He made marketing a core competency of our business. I'm still blown away by the reach and engagement we had on social media and the thousands of enquiries we received over the years.
Founder, Torpedo 7 logo

Guy Howard-Willis

Founder, Torpedo 7

The foiling industry is super competitive, and standing out isn't easy. We've made huge progress - we're selling more to end consumers and signing up dealers faster than we ever have. It's momentum.
Founder, PPC Foiling logo

Sam Loader

Founder, PPC Foiling

The team at King Tide are great people to work with. They strike a rare balance between big picture strategic thinking and sharp execution to ensure they deliver actual results, not just glossy reports. Highly recommend.
37 South Capital logo

Greg Johnston

37 South Capital

Louis and Ella at King Tide are incredible, after a full brief, intel gathering and outlining our current frustrations and what we were looking for, these guys delivered!! Not only were they incredibly responsive, but they were also intuitive to tap into our Industry to produce result quickly, collaboratively and without fuss - would 100% recommend.
Presto Resourcing logo

Cherrie Wheeler

Presto Resourcing

We've been using King Tide for 12 months as a general advisor for all marketing. The improvement we've seen in our business is off the charts and I see no other reason for it. They're awesome to deal with, incredibly knowledgeable, and their advice works. Can not recommend enough.
RB Thomas Building logo

Jake

RB Thomas Building

Common questions.

How do I choose an SEO company in NZ?

Ask four questions and most SEO firms sort themselves out. What exactly will you deliver each month, in writing? What's the contract term - and why do you need one? Can I see a client result with real numbers rather than a partner badge? And if I leave, do I keep the content and the accounts? The best SEO companies answer all four without flinching. For what it's worth, ours are: defined monthly deliverables, no minimum term, the Airmax case study (63 to 396 Google clicks a month in two months), and yes, you keep everything.

What's the difference between an SEO agency, an SEO company, and a freelancer?

Mostly scale and coverage. A freelancer is one person with one or two strong skills - cheapest, but when the problem sits outside their lane it stays broken. An SEO company or agency covers the whole job: technical, content, local signals, and links. The label 'agency' vs 'company' means nothing; what matters is who actually does the work and whether they'll show you the deliverables.

How long does SEO take to work?

It depends on your starting point and competition. We've had clients ranking on page one within 2-3 weeks of launch. Others in more competitive markets take 3-6 months to see significant movement. We'll give you a realistic timeline based on your specific situation - not a vague 'it takes time' answer.

How much does SEO cost?

Ongoing SEO management starts at $500/month. One-off SEO builds (as part of a website project) start at $1,500. The right option depends on whether you need a one-time setup or ongoing optimisation. We'll recommend what makes sense for your situation.

What's the difference between SEO and Google Ads?

Google Ads puts you at the top of search results immediately, but you pay per click. SEO gets you into the organic results below the ads - it takes longer to build, but you don't pay per click once you're there. Most businesses benefit from both, but if you can only pick one, SEO is the better long-term investment.

I've been told SEO is dead because of AI.

The opposite. AI search tools like Google AI Overviews and ChatGPT pull their answers from well-structured websites. If your site has deep, authoritative content, you're more likely to be cited. We optimise for both traditional search and AI search.

Do you guarantee first page rankings?

No one can guarantee rankings - Google's algorithm considers hundreds of factors and changes constantly. What we can guarantee is that we'll do the work properly: solid strategy, good content, clean technical foundations. Our track record speaks for itself.

Can you help if I already have a website?

Yes. We audit your existing site, identify what's holding it back, and fix it. Sometimes it's technical issues, sometimes it's thin content, sometimes it's both. We'll tell you what needs doing and how much it'll cost before we start.

What do you actually do each month?

It varies based on your plan, but typically: content creation (new pages or blog posts targeting valuable searches), technical improvements, internal linking updates, performance monitoring, and competitor tracking. You get a monthly report breaking down what we did and what changed.

Do you work with businesses outside the Waikato?

Yes. We're based in Kihikihi but do SEO for businesses across New Zealand. Search is search - location doesn't matter for the work itself.

If you use AI, isn't the content just generic filler?

No. AI is the engine, not the driver. Every page starts with real keyword research, your actual services, and your market. Our team writes the strategy, structures the content for Google, and edits everything before it goes live. The AI lets us produce depth that would take months by hand - but the thinking, the positioning, and the quality control is all human. Generic AI content doesn't rank. Ours does because it's built on strategy, not prompts.

Ready for 10x the organic traffic?

Call Louis on 021 027 61476 or get in touch. We'll take a look at where you're ranking now and tell you honestly what it'd take to improve.

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