Social Media Marketing · Otorohanga
Social media for Otorohanga
that actually drives sales.
Facebook and Instagram Ads for Otorohanga businesses. Proper strategy, real creative, full reporting. From $1,500/month + ad spend.
The Otorohanga Social Media Problem
Most Otorohanga businesses post to Instagram and call it "social media marketing".
Organic social reach has collapsed. Facebook shows your posts to about 1-3% of your followers. Instagram Reels can still go viral, but for most local businesses, organic content is a slow-build channel at best.
The businesses actually driving sales from social are running Meta Ads. Facebook Ads, Instagram Ads, audience targeting, retargeting, catalogue sales — that's where the ROI lives. Done badly (which is most of the time) it burns money. Done well, it's one of the best channels for local and ecommerce businesses.
We run Meta Ads that convert, paired with the right organic strategy for Otorohanga businesses.
What You Get
Six things that make it actually work.
Audience research & targeting
We research your Otorohanga customer, build proper audience segments, and layer in lookalike audiences based on your real customer data — not generic Facebook interest targeting.
Creative strategy & production
Great ads need great creative. We plan ad concepts, source photography/video, write copy, and produce variants to test. No stock photos, no AI slop — creative that actually converts.
Meta Ads campaign management
Facebook and Instagram Ads built properly — pixel setup, conversion tracking, retargeting funnels, catalogue sales (for ecommerce), and A/B testing throughout.
Organic content strategy
Your Meta Ads work harder when your organic social is consistent. We build monthly content plans, hooks, and post templates your team can actually execute.
Weekly optimisation & testing
We review campaign performance weekly, test new creative, adjust audiences, and scale winners. Real optimisation, not 'set and forget'.
Transparent reporting & training
Monthly reports showing cost per click, cost per lead, ROAS, and retention metrics. We teach you how to read Meta Business Suite so you're never dependent on us.
The Process
Audit. Build. Scale.
Three phases, clear deliverables, full visibility every step.
01
Strategy & Audit
Week 1
We audit your existing social presence, research your audience, and plan the campaign strategy. Creative directions, audience segments, budget allocation — all agreed before launch.
02
Build & Launch
Weeks 2–3
We build creative, set up campaigns, install tracking, and launch with small test budgets. Learning data before scaling. Initial results visible inside 2 weeks.
03
Optimise & Scale
Ongoing
Weekly creative tests, audience adjustments, budget scaling on winners. Monthly reporting. Quarterly strategy reviews. We compound what's working.
Pricing
Transparent pricing, no surprises.
Fixed-price management fee. Ad spend separate (paid direct to Google/Meta). No hidden markups.
Setup
From $1,500
One-off campaign build + creative.
- • Audience research
- • Pixel + tracking setup
- • 3 ad variants with creative
- • Campaign structure
Management
From $1,500/mo
Ongoing management + creative + ad spend separate.
- • Weekly optimisation
- • 2–4 new creative variants/month
- • Monthly reporting
- • Audience expansion
Full Accelerator
From $5,000/mo
Social + full marketing system.
- • Meta Ads managed
- • Google Ads managed
- • Content + email + SEO
- • Website + landing pages
Ad spend is separate — you pay Meta direct, we don't mark it up. Most Otorohanga businesses start at $1,500–$5,000/month in ad spend depending on market and goals. See our Full Service Accelerator for complete marketing system management, or our Coaching Accelerator to learn to run it yourself.
Social media for Otorohanga industries.
Different industries win differently on social. We tailor creative, targeting, and funnels to your specific Otorohanga market.
Otorohanga tourism
Tourist-ready Instagram content works for Otorohanga. Meta Ads targeting travellers heading south through the Waikato.
Otorohanga Kiwi House & attractions
Beautiful creature content on Instagram drives visits. Meta Ads with stunning visuals and booking CTAs.
Otorohanga agriculture
Facebook reaches King Country farmers. Meta Ads with practical creative and clear product messaging.
Otorohanga local retail & hospitality
Community-first Meta Ads for Otorohanga local businesses. Local targeting and offer-driven creative.
Otorohanga trades
Project showcase content drives enquiries. Meta Ads for Otorohanga tradies with before/after creative.
Otorohanga professional services
Trust-building content plus lookalike audiences. Long-term pipeline for local firms.
Why Otorohanga businesses choose King Tide for social media.
Three things separate us from most agencies.
We don't mark up ad spend
Flat management fee. You pay Meta direct. Our incentive is to make every dollar work, not encourage you to spend more. Most agencies take a percentage of ad spend — we think that creates bad incentives.
Real creative, not templates
Most agencies reuse creative across clients. We produce original creative for your brand, your voice, your market. More expensive to do, but it's what actually separates winning campaigns from losing ones.
Full handover, no lock-in
We hand over pixel access, audience data, creative assets, and a playbook. You can take this elsewhere or run it yourself — no forced retention.
Common questions.
How much does social media marketing cost in Otorohanga?
Our management fee starts at $1,500/month. Ad spend is separate — you pay Meta direct. Most Otorohanga businesses start with $1,500–$5,000/month in ad spend depending on their market. Everything fixed-price and scoped upfront.
How long until I see results from Meta Ads?
Meta Ads can drive clicks and engagement within days of launch. It takes 4-8 weeks of creative testing and audience optimisation to hit great cost-per-lead or ROAS numbers. We set clear expectations in month one.
Do I need to create content for this to work?
Not necessarily. We can produce creative from scratch if you don't have content. If you have good existing content (photos, videos), we'll use and optimise that. Either way, you don't need to become an influencer for this to work.
Facebook or Instagram — which is better?
Usually both. Meta Ads run across Facebook and Instagram from the same campaign. For younger audiences or visual products, Instagram dominates. For wider demographics or B2B, Facebook still wins. We split budget where it works.
Do you mark up ad spend?
No. You pay Meta directly. We charge a flat management fee. Some agencies take 15–20% of ad spend — we think that creates bad incentives to inflate spend.
Will I own the content we create?
Yes. All creative, photography, video, and copy produced is yours. No licensing fees, no usage limits. You can reuse it anywhere.
Where are you based?
Our office is on Lyon Street in Kihikihi. We meet Otorohanga clients remotely via video call and in person when it makes sense. Most social work happens remotely with monthly strategy calls.
Ready for Meta Ads that actually work for Otorohanga businesses?
Get a free audit of your current social media setup (or a scoping call if you haven't started). We'll show you what's working and what we'd build for $1,500/month.