Marketing Expert · New Zealand
The marketing expert NZ businesses
bring in when results matter.
Senior strategic expertise without the agency overhead. We work inside your business when stakes are real - and we tell you what we actually think.
$M+
in client revenue generated through Impact Marketing engagements
5.0
average rating from 33 Google reviews from NZ clients
12-18
month average engagement length, by design - built to hand over
100%
transparent pricing on every page. No 'request a quote' walls.
What Real Marketing Expertise Looks Like
Four things you only get from senior expertise.
Strategy that holds up under pressure
When a launch underperforms, when a market shifts, when a competitor moves - the strategy needs to absorb the shock and adjust. Real expertise is built through running engagements through actual conditions, not running playbooks from a textbook.
Pattern recognition across industries
We've worked with trades, professional services, agribusiness, manufacturing, retail, hospitality, tech and SaaS. The patterns repeat. What looks like a unique problem in your industry is often a problem we've already solved in another.
Knowing what NOT to do
Most expensive marketing mistakes happen by doing too much, not too little. Real expertise often shows up as restraint - saying no to channels, no to tactics, no to spend that doesn't match the strategy.
Translating between business and marketing
Marketing experts who can't talk to founders in business terms - revenue, CAC, payback periods, runway - fail. We translate between the marketing tactics and the business outcomes they're supposed to drive.
When to Bring In Expertise
Four situations where expert input pays for itself.
When the stakes are high enough that mistakes cost real money
Brand launches, product expansions, new market entries, major rebrands. The cost of getting it wrong dwarfs the cost of expert input.
When you've hit a ceiling and don't know why
Revenue plateauing despite consistent activity. Marketing-driven leads dropping without obvious reason. Activity high, results flat. Expert pattern recognition often spots what's been invisible from inside.
When you need to translate strategy into capability
You have ideas but no framework. Or you have a framework but no execution path. Expert input bridges both - strategic clarity plus operational reality.
When you're evaluating big spend
Considering a $50k+ website rebuild, a major ad campaign, hiring a marketing manager, switching agencies. Outside expert review before commitment usually saves more than it costs.
Three Ways to Engage
Pick the level of expertise you need.
Same senior expertise, three commitment levels.
Common questions.
What makes someone a 'marketing expert' versus just a marketer?
Three things. One - pattern recognition across multiple industries and engagement types. Two - strategic clarity that holds up when conditions change. Three - ability to translate marketing decisions into business outcomes. Real expertise is built through reps, not certificates.
When should an NZ business bring in a marketing expert?
Usually one of four situations: high-stakes launches or expansions, hitting a growth ceiling without obvious cause, building marketing capability in a team, or evaluating major marketing spend (websites, campaigns, hires). Expert input prevents expensive mistakes.
How much does a marketing expert cost in NZ?
Our pricing is transparent. AI Marketing Audit fixed at $1,500 - a productised expert deliverable. Full Service Accelerator $5,000-$8,000/month for embedded expertise plus execution. Individual services available on a project basis.
How is this different from a regular marketing consultant?
Mostly framing. 'Marketing expert' implies senior expertise applied to specific business challenges. 'Marketing consultant' implies ongoing engagement with strategic guidance. We do both - in any engagement, you're working with senior people who've done the work many times before.
What size NZ businesses typically engage marketing experts?
Usually $500K to $20M revenue businesses with real budget allocated to marketing and real consequences if marketing underperforms. Below that, the math often doesn't work. Above $20M, you typically need a CMO rather than a fractional expert.
Will you tell me what you really think, even if it's not what I want to hear?
Yes. That's mostly what you're paying for. Marketing experts who tell clients what they want to hear are wasting everyone's time. We'll happily tell you when an idea is bad, when spend is being wasted, or when you don't actually need us.
Where are you based and do you work nationally?
Our office is on Lyon Street in Kihikihi, Waikato. We work with NZ businesses nationally - Auckland, Wellington, Christchurch, and across the Waikato. Most work happens remotely with on-site visits when it makes sense.
Related services
Common ways NZ businesses engage our expertise.
Case Studies
Real results from real businesses.
View all →
Airmax
A basic WordPress site replaced with a 98-page, search-optimised website - built with AI. Two months later: search visibility up 29x, Google clicks up 6x, and the phone doesn't stop.
1 → 10+
Calls per day
29x
Search visibility, 2 months
Empower Software
A workshop-software company with a tight ad budget and a flat year behind it. Three months later: a paid lead engine that scales, a search-optimised site pulling free organic traffic, and the first leads landing in Australia.
31
Qualified workshop leads, first 3 months
~$102
Cost per qualified lead
Alpha Trailers
A tired WordPress site replaced with a fast, search-optimised website - built with AI, live in six weeks. The owner now edits it himself in plain English.
199
Google clicks, first week
4,360
Impressions, first week
River Path Home Loans
A team of mortgage advisers left an established brokerage to start their own firm - no brand, no website, no online presence. Seven days later they had all three.
7
Days to launch
55+
Pages built
PPC Foiling
From 7 dealers to 95 - how a Kiwi wing foiling brand built a global B2B channel from scratch with King Tide.
7→95
Dealers across NA & Europe
Consistent
Reorders from dealer network
Smart Housing Solutions
From tyre-kickers to 6 signed contracts in two weeks. How a husband-and-wife tiny home business in New Zealand transformed their marketing from scattered to strategic.
6
Contracts in 2 weeks
10+
Quality leads per week
Testimonials
Don't take our word for it.
“The team deliver results at more than twice the pace and impact than normal marketing executives. A real hands on do and deliver team. Jumping from strategy to execution and results in days. The best marketing exec I have ever worked with.”
Mark Robotham
CEO, Manta5
“Louis has a rare and hard-to-find talent for reaching and engaging a target market. He made marketing a core competency of our business. I'm still blown away by the reach and engagement we had on social media and the thousands of enquiries we received over the years.”
Guy Howard-Willis
Founder, Torpedo 7
“The foiling industry is super competitive, and standing out isn't easy. We've made huge progress - we're selling more to end consumers and signing up dealers faster than we ever have. It's momentum.”
Sam Loader
Founder, PPC Foiling
“The team at King Tide are great people to work with. They strike a rare balance between big picture strategic thinking and sharp execution to ensure they deliver actual results, not just glossy reports. Highly recommend.”
Greg Johnston
37 South Capital
“Louis and Ella at King Tide are incredible, after a full brief, intel gathering and outlining our current frustrations and what we were looking for, these guys delivered!! Not only were they incredibly responsive, but they were also intuitive to tap into our Industry to produce result quickly, collaboratively and without fuss - would 100% recommend.”
Cherrie Wheeler
Presto Resourcing
“We've been using King Tide for 12 months as a general advisor for all marketing. The improvement we've seen in our business is off the charts and I see no other reason for it. They're awesome to deal with, incredibly knowledgeable, and their advice works. Can not recommend enough.”
Jake
RB Thomas Building
When stakes are real, expertise pays for itself.
Book a free 30-minute scoping call. Tell us what you're working on and we'll figure out the right level of expert input.