Google Ads Management · Matamata
Google Ads for Matamata
that actually convert.
Targeted Google Ads campaigns reaching Matamata customers right when they're ready to buy. From $1,500/month + ad spend. Or we'll teach you to run them yourself.
The Matamata Google Ads Problem
Most Matamata businesses either avoid Google Ads — or waste money on them.
You've probably tried Google Ads yourself. Spent $500 in a week, got three clicks that went nowhere, switched it off, decided ads don't work for your business.
The truth is most Google Ads campaigns fail because of how they're set up, not because ads don't work. Wrong keywords, generic landing pages, no conversion tracking, no negative keywords, no intent matching. The ads get served to the wrong people, who click out of curiosity, and you pay for every click.
Done properly, Google Ads is the highest-ROI channel for most Matamata businesses. We make sure it's done properly.
What You Get
Six things that make it actually work.
Keyword research & strategy
We map what your Matamata customers actually search, identify commercial-intent keywords, and build negative keyword lists so you don't burn budget on the wrong traffic.
Campaign build & launch
Proper campaign structure with ad groups, extensions, device targeting, location targeting, and conversion tracking. Built right from day one.
Landing page optimisation
Ads that send clicks to your generic homepage convert at 1%. Ads with purpose-built landing pages convert at 10%+. We build landing pages that match the ad intent.
Ad copy & creative
Multiple ad variants tested against each other. Clear offers, social proof, and CTAs that match buyer intent. Not AI-generated slop — real copy that converts.
Monthly optimisation
We review performance weekly and make adjustments — keyword bids, negative keywords, landing page tweaks, new ad variants. You get monthly reports showing exactly what's happening.
Transparent reporting & training
You see every metric — cost per click, cost per lead, ROI, conversion rate. We teach you how to read the dashboard yourself, so you're never dependent on us to understand what's working.
The Process
Audit. Build. Scale.
Three phases, clear deliverables, full visibility every step.
01
Audit & Strategy
Week 1
We audit your existing Google Ads (if any), research your market, build your keyword list, and plan the campaign structure. You approve the strategy before we spend a cent.
02
Build & Launch
Week 2
We build your campaigns, landing pages, and conversion tracking. Ads go live with small budgets first, learning data before scaling. No 'set and forget' nonsense.
03
Optimise & Scale
Ongoing
Weekly optimisation, monthly reporting, quarterly strategy reviews. We scale what's working, cut what's not, and expand into new campaigns as performance proves out.
Pricing
Transparent pricing, no surprises.
Fixed-price management fee. Ad spend separate (paid direct to Google/Meta). No hidden markups.
Setup
From $1,500
One-off campaign build.
- • Account audit & strategy
- • Campaign build (up to 3 campaigns)
- • Landing page review
- • Conversion tracking setup
Management
From $1,500/mo
Ongoing management + ad spend separate.
- • Weekly optimisation
- • Monthly reporting
- • Landing page tweaks
- • New ad variants monthly
Full Accelerator
From $5,000/mo
Ads + full marketing system.
- • Google Ads managed
- • Meta Ads managed
- • Website + landing pages
- • Email + content + reporting
Ad spend is separate — you pay Google direct, we don't mark it up. Most Matamata businesses start at $1,500–$5,000/month ad spend depending on goals and market. See our Full Service Accelerator for complete marketing system management, or our Coaching Accelerator to learn to run it yourself.
Google Ads for Matamata industries.
Different industries need different campaigns. We build around your specific customer, offer, and how Matamata businesses in your sector actually win.
Matamata tourism & Hobbiton
International tourists search in English from phones all over the world. We build Google Ads campaigns targeting international visitors — multi-market, multi-device, with booking-flow conversion tracking.
Matamata equestrian & racing
Matamata racing operations sell internationally. We build Google Ads campaigns targeting commercial equestrian searches across Australasia — specific keyword targeting, high-intent landing pages.
Matamata agriculture & dairy
Farm service providers targeting Matamata farmers. Commercial-intent Google Ads with rural-friendly landing pages and lead tracking.
Matamata hospitality & cafes
Tourist traffic plus locals. We build Google Ads campaigns targeting 'things to do in Matamata', 'best cafe Matamata', and convert browsing visitors to bookings.
Matamata retail & boutique
Tourist foot traffic and local loyalty. We run Google Ads campaigns for in-store discovery plus ecommerce for destination shopping.
Matamata trades & services
Local trades serving Matamata and rural districts. Google Ads campaigns with call-tracking, local service area targeting, and quote-driven landing pages.
Why Matamata businesses choose King Tide for Google Ads.
Three things separate us from most agencies.
We don't mark up ad spend
Some agencies take a percentage of your ad spend — the more you spend, the more they earn. That creates bad incentives. We charge a flat management fee. You pay Google direct. Our job is to make every dollar work harder, not encourage you to spend more.
We teach you to run your own ads
We hand over full access, explain the dashboard, and train your team to take over if and when you want to. Most agencies keep you dependent. We want you capable — even if that means you stop paying us one day.
Full handover playbook
You get a documented strategy, keyword list, landing page assets, and an operating playbook so whoever runs this going forward has everything they need. No lock-in.
Common questions.
How much does Google Ads management cost in Matamata?
Our management fee starts at $1,500/month. Ad spend is separate — you pay Google direct, we don't mark it up. Most Matamata businesses start with $1,500–$5,000/month in ad spend depending on their market and goals. We scope everything upfront and agree on a budget — no surprise invoices.
How long until I see results from Google Ads?
Google Ads can drive traffic and leads within days of launch, but it takes 4-8 weeks of optimisation to hit good cost-per-lead numbers. We set realistic expectations in the first month and show monthly reporting so you see progress the whole way.
Do you mark up the ad spend?
No. You pay Google directly using your own billing account. We never touch your ad spend — we just manage the campaigns. Some agencies take 15–20% of ad spend, creating a bad incentive to encourage higher spending. Our model is a flat management fee, aligning our interests with yours.
Will you teach me to run ads myself?
Yes — that's a core part of how we work. We explain the dashboard, show you what metrics matter, and train your team as we go. If you eventually want to run ads yourself, we hand over a complete playbook. No lock-in.
Do I need a separate landing page for Google Ads?
Ideally, yes. Ads that send clicks to generic homepages convert at 1-2%. Ads with purpose-built landing pages convert at 10%+. We can build landing pages as part of the engagement — see our web design service.
Where are you based and can we meet in person?
Our office is on Lyon Street in Kihikihi. We meet Matamata clients remotely via video call and in person when it makes sense. For Google Ads, most work happens remotely with monthly strategy calls.
What's the difference between Google Ads and SEO?
Google Ads is pay-per-click — you pay for every click but get traffic immediately. SEO is long-term — free clicks but takes 6-12 months to build. Most Matamata businesses need both. Ads for immediate leads, SEO for compounding long-term visibility.
Ready for Google Ads that actually work for Matamata businesses?
Get a free audit of your current Google Ads setup (or a scoping call if you haven't started). We'll show you what's working, what's not, and what you'd get for $1,500/month.