Based in the Waikato • Serving Matamata & Piako
Marketing agency
for Matamata
Strategy, websites, ads, SEO, and AI — for Matamata businesses that want marketing to actually work. We build the system, train your team, and get out of the way.
Why Matamata businesses choose King Tide
Matamata has something most small towns don't — a world-famous tourist attraction driving hundreds of thousands of visitors through town every year. The businesses that win here are the ones set up to capture that traffic and convert it into real revenue.
We're local
Our office is in Kihikihi — about 50 minutes from Matamata. We know the Waikato market, we understand the Piako district, and we can meet you in person when it matters. No offshore teams, no account managers in Auckland who've never been past the Bombay Hills.
We own the full funnel
Most agencies specialise in one thing — ads, or SEO, or websites. When one piece breaks, they blame the other pieces. We own the entire marketing system — from first click to closed deal — so nothing falls through the cracks.
We build to hand over
We don't want you on retainer forever. We build your marketing machine, train your team to run it, and step back. Inside 12–18 months, you should be flying solo. That's a good outcome for you — and it's how we prefer to work.
What we do for Matamata businesses
Everything your marketing needs — scoped to your goals and budget. Project-based or ongoing, your call.
Website Design
Fast, mobile-first websites built to convert Matamata visitors into leads. From simple brochure sites to full e-commerce builds.
Google & Meta Ads
Targeted ad campaigns on Google and Facebook/Instagram — reaching Matamata customers actively searching for what you offer.
SEO & Local Search
When someone searches "cafe Matamata" or "accommodation near Hobbiton" — we make sure you show up. Local SEO is one of the highest-ROI channels for Matamata businesses.
Brand Strategy
Define your positioning, voice, and messaging so you stand out in a town with serious tourist traffic. Not a logo refresh — a strategic foundation.
Sales Funnels & Email
End-to-end funnels that qualify leads and close deals. Automated email sequences that nurture prospects while you focus on delivery.
AI & Automation
Identify the right AI tools for your business and learn how to use them. Save time on content, reporting, admin, and customer follow-up.
See our full services and pricing, or check out how our Full Service Accelerator embeds a marketing expert inside your business.
Results from Waikato businesses
These are real numbers from real clients — not vanity metrics.
900%
e-commerce revenue growth in 12 months
6
signed contracts in first 2 weeks for a tiny home builder
7→95
dealer network growth across North America & Europe
790M+
social media views generated for a Waikato start-up
Matamata industries we work with
We've worked across most industries — here's where we see the most demand from Matamata and the wider Piako district.
Tourism & Hospitality
Hobbiton puts Matamata on the world map — hundreds of thousands of international visitors pass through every year. We help accommodation providers, cafes, tour operators, and experience-based businesses capture that traffic online and turn day-trippers into overnight guests.
Equine & Thoroughbred
Matamata is the thoroughbred capital of New Zealand. Studs, trainers, farriers, and equine services have a niche audience that demands trust and credibility. We build brands and websites that reflect the quality of your operation and reach buyers across Australasia.
Agriculture & Dairy
The Piako plains are some of the most productive dairy country in New Zealand. We work with farm service providers, rural suppliers, and agribusinesses to build lead generation systems that reach farmers where they actually spend time — online, not just at field days.
Trades & Construction
Matamata tradies serve the town and surrounding rural areas. Most rely on word-of-mouth, which works until it doesn't. We set up Google Ads, a website that converts, and automated follow-up so the phone keeps ringing — even between referrals.
Retail & Main Street
Broadway is the heart of Matamata, and local retailers compete for both resident shoppers and the tourist dollar. We help main street businesses build an online presence, run targeted local ads, and turn foot traffic from Hobbiton into repeat customers.
Health & Wellness
Matamata's growing population supports physios, dentists, gyms, and wellness practitioners. We help you dominate local search so when someone searches for a provider in the Piako district, your name comes up first — with a website that actually books appointments.
Matamata has the traffic. Your marketing should capture it.
Matamata sits in a unique position — a small town with a world-class drawcard. Hobbiton brings hundreds of thousands of international and domestic visitors through the district every year, but most of that traffic drives in, visits the set, and drives out. The businesses that set up smart digital marketing are the ones capturing those visitors before, during, and after their trip.
Beyond tourism, Matamata is built on farming — thoroughbred breeding and dairy are the backbone of the local economy. These industries have niche audiences that are best reached through targeted digital channels, not billboard ads on the main road. Whether you're selling to local farmers or international bloodstock buyers, the right marketing system makes the difference.
We're based in Kihikihi — about 50 minutes away. That keeps our overheads low (which keeps your prices reasonable) and means we're close enough to come to Matamata whenever you need us. Most of our work is done remotely, but we're always up for a coffee on Broadway.
Frequently asked questions
Question not here? Email us on [email protected]
Three ways to accelerate your marketing
Whether you want to learn, delegate, or get targeted help — we have a path that fits.
Master marketing with expert guidance.
Learn the strategies that actually move the needle. Our coaching programme gives you the frameworks, accountability, and expert guidance to turn marketing into your greatest business asset — on your terms.
- 4 live coaching calls per week
- Custom strategy playbook
- Community & async support
- 90-day action plan
