First, check whether you are actually capped
The rollout is uneven. Some Pages have had the limit since late 2025, some got it in September 2026, and plenty still have not seen it. Before changing anything, try posting a link and see what happens.
If you are capped, Facebook will tell you when you hit the limit rather than quietly suppressing the post.
Count your real usage too. Most businesses who feel constrained by two links a month are posting three or four. The gap between what people think they post and what they actually post is usually large.
What still works, in rough order of effort
Put the link in your bio. Permanent, uncapped, and where people look anyway when they want to find you. If you change nothing else, change this.
Pin a post with the link. A pinned post sits at the top of your Page. One of your two monthly links, placed there, works all month rather than sliding down the feed in a day.
Link to Meta's own things instead. Links to Instagram, WhatsApp and your Facebook Shop do not count toward the cap. If you sell products, a Shop listing is an uncapped route to a purchase.
Answer in the comments. Post without a link, then reply to the people who ask with the link. Comment links are not capped the same way, and the people who comment are the ones actually interested.
Send it in a DM. Same principle, more personal. "Message us and we'll send you the link" also starts a conversation, which converts better than a click anyway.
Put spend behind the ones that matter. Links in ads are exempt. If a launch or a sale is worth promoting, it was probably worth promoting properly - and an ad reaches beyond your existing followers.
Save your two for the things that earn. If you get two free links a month, they should point at whatever actually makes money. Not the blog post. The booking page, the product, the quote form.
What to stop doing
Stop posting links that go nowhere useful. A link to your homepage is a wasted one of two. Send people to the specific thing you mentioned.
Stop treating the Page as the destination. The job of a social post is to start a relationship you can continue somewhere you control. Every follower who becomes an email subscriber is one Meta cannot charge you to reach.
Stop assuming this is the last change. Capping links is one decision by one company about its own property. The terms will change again.
The thing worth doing properly
Two links a month is enough if the places they point to work hard.
Most small business websites are not built for that. They are brochures - a homepage, an about page, a contact form - and they rely on someone already being interested. If Facebook is now a narrow pipe, the thing at the end of the pipe has to convert, and it has to pull in its own visitors from search so the pipe matters less.
That is the honest response to this change. Not a cleverer way to game a cap, but less dependence on the platform that set it.
Want fewer things that can be capped?
Call Louis on 021 027 61476 or email [email protected].
We build websites that bring their own traffic and the follow-up systems that keep customers reachable without a platform in the middle. Get in touch.