Marketing Strategy · New Zealand
Most NZ businesses don't have a strategy.
They have a list of tactics.
We build real marketing strategies for NZ businesses — using the Impact Marketing Framework — then help you execute. From a $1,500 audit through to full execution.
Strategy vs Tactics
The difference matters more than you think.
Tactic
"We're running Google Ads."
An action. Doesn't answer why, for whom, or what success looks like.
Strategy
"We're targeting Hamilton home renovators with $50k+ projects, through Google Ads on high-intent keywords, with a landing page tested against our existing ad copy, expecting CAC under $200 within 90 days."
A decision. Answers who, why, how, and what success means.
Most NZ businesses operate at the tactic layer and call it strategy. We help you build the layer underneath — the one that makes the tactics actually work.
What a Real Marketing Strategy Includes
Six components every NZ marketing strategy needs.
Customer & ICP definition
Who exactly are you for? Not 'small businesses' — specific industries, sizes, problems. The strategy is meaningless without this.
Positioning & messaging
What you stand for, who you compete against, and the words your customers actually use. Most NZ businesses have weak positioning and don't know it.
Channel mix
Which channels actually work for your customer — and in what order. SEO, paid ads, email, social, content, partnerships, PR. Most businesses spread too thin across too many.
Funnel design
How a stranger becomes a customer. Awareness, interest, consideration, conversion, retention. The map of how people move through your business.
Content & asset plan
What you need to produce — pages, posts, ads, emails, videos. Aligned to where prospects are in the funnel, not random posting.
90-day execution roadmap
What you do this week, this month, this quarter. Specific actions with owners and deadlines. The bridge between strategy and reality.
Three Ways We Build Marketing Strategy
From quick audit to full ownership.
Same Impact Marketing Framework underneath. Three commitment levels.
Why Most Marketing Strategies Fail
Five reasons your last strategy gathered dust.
Built by someone disconnected from the business
External consultants who spend two days with you and write a strategy in a vacuum. They don't know your team, your sales cycles, or what's actually been tried.
Too long, too theoretical
60-slide decks full of frameworks. Nobody reads them. They sit in a Google Drive folder gathering dust until someone forgets they exist.
No execution support
The strategy assumes you have the time, team, and skills to execute. You don't. So nothing happens.
No accountability
Nobody's checking quarterly whether the strategy is working or what to adjust. Strategy without review becomes wishful thinking.
Disconnected from real numbers
The strategy mentions 'increasing brand awareness' but never connects to revenue, leads, or CAC. Vague goals = no follow-through.
Common questions.
How long does it take to build a marketing strategy?
A real marketing strategy takes 2-4 weeks to build properly — it requires research, customer interviews, competitor analysis, and channel modelling. Anyone selling you a strategy in 48 hours is selling you a template.
How much should a marketing strategy cost in NZ?
Our entry point is the AI Marketing Audit at $1,500 — that includes a complete strategic playbook. Bigger strategy engagements (full strategy + execution support) start at $2,500/month through our Coaching Accelerator. Standalone strategy projects from $3,500-$8,000.
Who should own marketing strategy in our business?
Ideally a marketing leader — internal CMO, fractional CMO, or external consultant working closely with the founder. The strategy can be built externally but the ownership has to live inside the business or it dies.
How often should we revisit our marketing strategy?
Quarterly review of execution and metrics. Annual review of the strategy itself. If your market or product changes significantly, revisit immediately. Most NZ businesses skip this and wonder why their strategy 'stopped working'.
What is the Impact Marketing Framework?
Our methodology — focuses on the 20% of marketing activity that drives 80% of results, owns the entire funnel rather than specialising in one channel, and is designed to be transferred to your team within 12-18 months. Read more at /start-here.
Do you give us the strategy or do you implement it too?
Both, depending on what you need. Our AI Marketing Audit ($1,500) gives you the strategy to take and run. Our Coaching Accelerator includes strategy plus execution coaching. Our Full Service Accelerator includes strategy plus we do the execution.
How is this different from a marketing plan?
A marketing plan is the tactical layer (what specific campaigns will run when). A strategy is the foundational layer (who you serve, how you compete, where you play). Most businesses confuse the two and end up with plans built on weak or absent strategy.
Related services
Marketing strategy connects to everything else we do. Common next steps:
Ready for a marketing strategy that actually gets used?
Book a free 30-minute strategy call. We'll figure out which engagement type fits and what your strategy needs to address.