# King Tide Marketing > King Tide Marketing is a Waikato-based marketing agency and coaching business serving New Zealand small and medium businesses. We offer full-service marketing, marketing coaching, and specific marketing services built around our Impact Marketing Framework. Based in Kihikihi, we work with businesses across the Waikato and throughout New Zealand. King Tide Marketing helps business owners turn marketing into their greatest business asset. We focus on the 20% of marketing that drives 80% of results, owning the full marketing funnel rather than specialising in one channel. For a full reference with detailed service descriptions, pricing, methodology, FAQs, and philosophy, see [llms-full.txt](https://kingtide.nz/llms-full.txt). ## About - [About Us](https://kingtide.nz/about): Meet the team behind King Tide Marketing - [Our Approach](https://kingtide.nz/our-approach): The King Tide philosophy — why 80% across everything beats 95% in one thing, and why we're built to make ourselves replaceable - [Start Here](https://kingtide.nz/start-here): Introduction to the Impact Marketing Framework ## Services - [Coaching Accelerator](https://kingtide.nz/coaching): Done-with-you marketing coaching programme for business owners who want to master marketing themselves - [Full Service Accelerator](https://kingtide.nz/full-service): Done-for-you marketing service ($5k-$8k/month) covering the full marketing function, designed to hand over to your team in 12-18 months - [General Services](https://kingtide.nz/general-services): Specific marketing services — website design, Google Ads, email marketing, social media, content, SEO - [AI Marketing Integration](https://kingtide.nz/ai-marketing-integration): Two-phase service — start with a $1,500 NZD AI Audit that delivers a department-by-department playbook of tools, workflows, and rollout plan; optional implementation phase quoted case-by-case based on the audit - [AI Consultant Waikato](https://kingtide.nz/ai-consultant-waikato): Local AI consulting for Waikato businesses — Hamilton, Cambridge, Te Awamutu, and surrounding towns - [AI Consultant NZ](https://kingtide.nz/ai-consultant-nz): AI consulting for New Zealand businesses nationally — practical integration, no hype ## Locations We work with businesses across the Waikato region: - [Hamilton](https://kingtide.nz/marketing-agency-hamilton) - [Cambridge](https://kingtide.nz/marketing-agency-cambridge) - [Te Awamutu](https://kingtide.nz/marketing-agency-te-awamutu) - [Matamata](https://kingtide.nz/marketing-agency-matamata) - [Morrinsville](https://kingtide.nz/marketing-agency-morrinsville) - [Raglan](https://kingtide.nz/marketing-agency-raglan) - [Huntly](https://kingtide.nz/marketing-agency-huntly) - [Otorohanga](https://kingtide.nz/marketing-agency-otorohanga) - [Te Kuiti](https://kingtide.nz/marketing-agency-te-kuiti) ## Blog - [Blog Index](https://kingtide.nz/blog): Marketing insights and strategies from the King Tide team - [Introducing King Tide Marketing](https://kingtide.nz/blog/introducing-king-tide-marketing-waikato): Our origin story and what makes us different - [Full-Funnel Marketing](https://kingtide.nz/blog/full-funnel-marketing): Why owning the whole funnel beats channel specialisation - [AI Marketing for Waikato Businesses](https://kingtide.nz/blog/ai-marketing-waikato-businesses): How small businesses are using AI to get ahead - [We Built This Website With AI](https://kingtide.nz/blog/ai-website-builder-claude-vibe-coding): Full walkthrough of building a website with Claude Code, GitHub, and Next.js - [Website Design in the Waikato](https://kingtide.nz/blog/website-design-waikato-what-to-expect): What to expect when working with us on a new website - [Fractional CMO NZ](https://kingtide.nz/blog/fractional-cmo-nz): When to hire a fractional marketing director - [Marketing Agency Services in Te Awamutu, Cambridge & Hamilton](https://kingtide.nz/blog/marketing-agency-te-awamutu-cambridge-hamilton): Local marketing for Waikato businesses - [Questions to Ask a Marketing Agency](https://kingtide.nz/blog/questions-to-ask-a-marketing-agency): How to choose the right marketing partner - [Marketing Coordinator Job Description NZ](https://kingtide.nz/blog/marketing-coordinator-job-description-nz): Free template and hiring guide - [AI SEO: What It Is and How to Actually Do It](https://kingtide.nz/blog/ai-seo-guide-nz-businesses): Comprehensive guide to optimising for ChatGPT, Claude, Perplexity, and Google AI Overviews — with practical tactics and real examples ## Case Studies - [Case Studies Index](https://kingtide.nz/case-studies): Real results from real businesses - [PPC Foiling](https://kingtide.nz/case-studies/ppc-foiling): Scaling a global dealer network - [Smart Housing Solutions](https://kingtide.nz/case-studies/smart-housing-solutions): Lead generation for NZ construction ## Contact - [Contact](https://kingtide.nz/contact): Book a free call or get in touch - Email: hello@kingtide.nz - Phone: +64 27 843 4663 - Location: Kihikihi, Waikato, New Zealand ## Key Philosophy - Marketing should be a business owner's greatest asset, not their biggest frustration - 80% across the full funnel beats 95% in one specialist channel - The best marketing agency is one that makes itself replaceable — we build the machine and hand it over - There are 10,000 things a business could do for marketing; we run the 10 that matter - Generalists who own the gaps between channels outperform specialists who only own their piece